Market Overview

Infiniti Research: Use of Lecithin Increases as Healthy Eating Becomes More Widespread

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As people around the world continue to adopt healthier diets, the demand
for lecithin will increase significantly. Consumers have a wider range
of options for healthy foods and dietary products, making healthy eating
more convenient and affordable, increasing the number of products on the
market that contain lecithin. The most popular form of lecithin is soy
lecithin, which is used as a food
additive and an emulsifier
in a large number of healthy food
products. According to Infiniti
Research
, the market for soy lecithin and other soy products
will be worth approximately USD 17 billion by the end of 2019. The
market for other types of lecithin is also expected to see an increase
in value in the near future.

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Infiniti Research helps companies identify future market opportunities. (Graphic: Business Wire)

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Lecithin refers to groups of certain fatty substances that occur
naturally within plant and animal tissues. The most commonly used form
of lecithin in food products currently is soy lecithin, which is derived
from soybeans. Lecithin acts as an inexpensive and natural emulsifier
that is added to keep products from separating. Soy lecithin is an ideal
emulsifier additive due to its low price as well as the fact that most
people with soy allergies will not be sensitive to it.

Healthy diets and healthy living have grown in popularity around the
world in recent years. Health awareness campaigns and initiatives to
combat obesity are largely responsible for this, especially in countries
like the US and Canada. In the US, according to the CDC, more than one
third of adults are obese; this makes the US the 12th most
obese nation in the world. Concerns about obesity and associated health
conditions have led to a rise in the availability and promotion of
healthy diets and lifestyles, and have increased the consumption of
products containing soy lecithin and other forms of lecithin due to its
health benefits and the fact that it is considered to be a natural
additive.

Though soy lecithin can be found in a wide variety of different types of
foods, its purpose is best served in health foods, including products
like protein bars and natural peanut butter. Soy lecithin has a positive
impact on a person's overall
health
; it can aid in healthy and natural weight loss, lowers
cholesterol, and can help improve brain and cognitive function. Soy
lecithin and other types of lecithin are overall healthier than other
types of additives and emulsifiers like carboxymethylcellulose and
polysorbate 80.

Due to the wide variety of food applications that lecithin has, as well
as the number of different types of lecithin that are in use and
available, market
research
is essential to determine what types of lecithin are
popular in certain industries and with particular consumer and product
bases, as well as the changing prices and health-related factors of food
additives and products. Lecithin also has applications in paints and
coatings and other non-food industries, so vendors and manufacturers
must be up to date on the latest advancements in the use of lecithin in
order to remain competitive and seize business opportunities.

Infiniti Research was recently tasked with assessing
major market dynamics, supply and demand outlooks, and supplier profiles
for lecithin specific to food and industrial applications
for
a world leading food, commodity, and agribusiness company. In 14 weeks
the client saw clear benefits not only in terms of revenue impact but
also in terms of the additional insights that were offered to help them
understand the market space better and access to information that would
help them identify lucrative market opportunities in the near future.

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About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence
company providing smart solutions to address your business challenges.
Infiniti Research studies markets in more than 100 countries to help
analyze competitive activity, see beyond market disruptions, and develop
intelligent business strategies.

With 13 years of experience and offices across three continents,
Infiniti Research has been instrumental in providing a complete range of
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companies across the globe.

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