Market Overview

Children's Hospital Los Angeles Launches Second Annual #MakeMarchMatter Fundraising Campaign


Hospital Los Angeles
(CHLA) launched its second annual Make
March Matter
™ campaign Wednesday. Longtime CHLA supporter Kim
Kardashian West joined the hospital to kick off the campaign, which has
attracted the commitment of more than 100 businesses in Los Angeles and
the Coachella Valley. The month-long community fundraising drive is
helping local businesses rally community participation to raise $1
million in the month of March to support children's health in Los
Angeles and surrounding communities.

This Smart News Release features multimedia. View the full release here:

In the photo (L-R), entertainment superstar Kim Kardashian West was on hand to kick off the second a ...

In the photo (L-R), entertainment superstar Kim Kardashian West was on hand to kick off the second annual Children's Hospital Los Angeles Make March Matter fundraising campaign with patients Saylor Pierson, 7, and Grace Rose, 14. The campaign aims to raise $1 million in March. (Pierson is the campaign's poster girl). (Photo by Keats Elliott)

"Make March Matter is a movement uniting companies and individuals to
bring awareness to the healthcare needs of children and to maintain the
programs and services at CHLA that address those needs," says Children's
Hospital Los Angeles president and CEO Paul Viviano. "We are fortunate
to have such a compassionate and loyal group of partners helping us to
fulfill our mission of creating hope and building healthier futures for
our patients and their families."

Each year, CHLA treats children who face a broad range of health issues,
from common illnesses to traumas to chronic diseases. The hospital is
also dedicated to innovation, supporting advances in research designed
to improve pediatric health outcomes and partnering with physicians
across the nation to bring the best care here to children in Los Angeles.

The hospital relies on the generosity of the community to support its
groundbreaking pediatric research and the complex care it provides for
critically ill and injured children. Last year, 67 local business and
corporate partners helped the inaugural campaign exceed its $1 million
goal, raising a total of $1.3 million to aid in funding life-saving care
for children in Los Angeles.

Here's how the community and individuals can help Make March Matter:

  • Support the businesses that support CHLA. For a complete list of the
    more than 100 participating partners and local events taking place
    throughout the month of March, go to
  • Make a donation at
  • Individuals may share how they are participating in the campaign on
    social platforms using #MakeMarchMatter

Corporate Partners

Corporations across the southland have agreed to support community
members in giving back. Each business has selected a unique way to
contribute to the campaign's collective impact—some sell specific items
with proceeds supporting CHLA patients, others devote a portion of
overall sales for the entire month and still others create their own
unique fundraising campaigns to galvanize their employees and consumers
to contribute.

"Panda Restaurant Group is honored to be part of Children's Hospital Los
Angeles' Make March Matter campaign again this year," says Calvin Lee,
vice president of Operations. "Giving is one of Panda's core values and
it inspired our associates' passion to raise $350,000 to help children
in need last year. We are committed to be the campaign's top fundraiser
again in 2017."

By visiting, shopping and dining with a business supporting
#MakeMarchMatter, individuals can activate donations to support the care
of patients at CHLA. Los Angeles-area businesses participating in this
year's Make March Matter campaign include:


Half & Half Tea House


Ralph Lauren


IHOP - National Pancake Day

Real Naked Tea

Alfred Coffee

Keller Williams


Alice & Olivia

Kendra Scott

Rite Aid

Anita Ko Jewelry

Larchmont Sanctuary Spa

Rock & Brews

Beacon Echo Park

Lazy Dog

RockN' Fish


Lease Advisors

Rosie G

Bird Pick


Samy's Camera

Blastoff Comics

Lil' Simmzy's on the Deck

Sea Level Restaurant at The Shade Hotel Redondo Beach


Little Minis

Shake Shack

California Pizza Kitchen

Los Angeles Clippers



Love Your Melon

Skylight Books

Catch LA


Smitten Ice Cream


m0851 Los Angeles

St. John - Beverly Hills

Champagne Bakery

Manhattan Beach Post

STK Los Angeles

CJ Free Jewelry


Strawberry Notes

Copa Vida

Matthew's Jewelry


CR&A Custom, Inc.

Mendocino Farms


Credit Unions For Kids

Michael Stars

Terranea Resort

Cycle House


The Arthur J


Neiman Marcus Beverly Hills

The Point

David Chin, DDS

Nigel Beauty Emporium

The Strand House

Delta - Sky Club

No Rest for Bridget



Old Venice

Tin Roof Bistro

dTox Day Spa

Panda Express

Violet Grey


Papa John's

Westfield Malls

Emi Jay

Pez Cantina

Zinc Lounge at The Shade Hotel Manhattan Beach

Express Employment Professionals

Planet Blue

ZR Brazilian Jujitsu Studios

Extra Life United



Fishing with Dynamite



Fluff Ice

Pump Station


Grounded Kidswear

Rag & Bone



For a full list of businesses supporting the campaign in the Coachella
Valley, visit

Make March Matter

Make March Matter is an annual fundraising campaign that builds
awareness and support for children's health in Los Angeles. The campaign
supports Children's Hospital Los Angeles—a nonprofit pediatric academic
medical center dedicated to offering more than 350 specialty programs
and services to help the health of children. The goal of the campaign is
to raise money in support of Children's Hospital Los Angeles to ensure
that all of its pediatric patients receive the critical lifesaving care
they need.

About Children's Hospital Los Angeles

Children's Hospital Los Angeles is dedicated to creating hope and
building healthier futures for children. Founded in 1901, CHLA is one of
the nation's leading pediatric academic medical centers and is
acknowledged worldwide for its leadership in pediatric and adolescent
health. The hospital relies on the generosity of the community to
support its groundbreaking pediatric research and the complex care it
provides for critically ill and injured children.

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