Market Overview

IronDirect President Tim Frank Named a 2017 Pro to Know by Supply & Demand Chain Executive

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IronDirect®,
an American company that offers a convenient online platform (IronDirect.com)
for construction equipment buyers to access the machines, attachments,
parts and services needed to reduce ownership costs and maximize uptime,
is pleased to announce that Supply & Demand Chain Executive
has named Tim Frank, president of IronDirect, one of its 2017 Pros to
Know in the supply chain industry. This award recognizes Mr. Frank for
his role as one of the visionaries behind the creation of IronDirect's
innovative new business model.

"Supply & Demand Chain Executive congratulates the 2017
Supply & Demand Chain Executive Pros to Know recipients," says Ronnie
Garrett, editor of Supply & Demand Chain Executive. "Their
efforts in developing the tools, processes and a knowledge base for
supply chain transformation, as well as in promoting new approaches to
supply chain enablement, earned these individuals a rightful place in
this year's Pros to Know listing."

"Being selected as a 2017 Pro to Know by Supply & Demand Chain
Executive
is a huge honor," said Tim Frank, president of IronDirect.
"One of the key challenges facing supply chains today is how to unlock
greater value – this is especially true in the construction equipment
industry where the sales model has traditionally been very limited and
closed. IronDirect is disrupting the current status quo by offering
buyers a more direct and transparent way to manage the entire lifecycle
of their fleet, not just make an initial purchase. Our simple and
easy-to-use e-commerce marketplace provides customers with technology,
tools and services that add value at every stage in the ownership
lifecycle, resulting in a truly smarter, better way to do business."

The Pros to Know Awards recognize supply chain executives, and
manufacturing and non-manufacturing enterprises, that are leading
initiatives to help prepare their companies' supply chains for the
significant challenges of today's business climate. This year the
editors of Supply & Demand Chain Executive received more than
300 entries.

About IronDirect

Headquartered in Asheville, NC, IronDirect is an American company whose
mission is to significantly lower the lifetime cost of the equipment you
operate without sacrificing quality or support. We do this by offering
our customers a convenient online platform for purchasing and selling
equipment, attachments, parts and services; a suite of innovative
support and service programs and technologies that reduce the risk of
ownership across a machine's lifetime; and a safe way to buy, operate
and resell value-priced products from proven global manufacturers. Let
us help you Buy Smarter. Build Better™. Visit us at IronDirect.com.

About Supply & Demand Chain Executive

Supply & Demand Chain Executive is the executive's user
manual for successful supply and demand chain transformation, utilizing
hard-hitting analysis, viewpoints and unbiased case studies to steer
executives and supply management professionals through the complicated,
yet critical, world of supply and demand chain enablement to gain
competitive advantage. Visit us on the web at www.SDCExec.com.

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