Market Overview

Webcast Metrics® Ranks the Top Digital Audio Properties for December 2016


Triton Digital®, a leading technology provider for the audio industry,
today released its monthly Ranker
for December 2016
, providing insights into the month's top streaming
audio providers, as well as listening trends for the month of December.

Key findings from the December 2016 Ranker include:

  • All measured clients within the Domestic U.S. reported a total of
    4,879,472 Average Active Sessions (AAS) during the Monday - Friday,
    6:00AM-8:00PM daypart and 4,140,464 AAS during the Monday - Sunday,
    6:00AM-Midnight daypart.
  • Midweek listening shows AAS peak listening occurring at 3:00pm. On the
    weekend, listening shows peak AAS at 1:00pm before gradually declining
    throughout the evening.
  • When compared to November 2016, the Holiday format showed the largest
    listening gains with a 66.52 percent increase in AAS during the Monday
    through Friday 6:00am to 7:00pm daypart, followed by Adult
    Contemporary and Top 40 (CHR).
  • Looking at the Top 15 Markets as compared to November 2016, Detroit
    showed the largest listening gain with a 10.86 percent increase in AAS
    during the Monday through Friday 6:00am to 7:00pm daypart.

Full results of the December 2016 Ranker can be found here:

Triton Digital's Monthly Ranker is a listing of its top 20 clients'
digital audio stations and networks measured by the Media Rating Council
(MRC) accredited Webcast Metrics® audience measurement platform. Webcast
Metrics uses a proprietary platform to track audience data and convert
it to audience metrics that can be easily understood by stations,
publishers and advertisers. Unlike other measurement solutions, Triton's
Webcast Metrics information is based on census data, rather than
consumer surveys, providing the most accurate information.

About Triton Digital
Triton Digital's® (
technology has connected audio supply to advertising demand since 2006,
providing the technical backbone for the digital audio marketplace. The
company's innovative technology enables both live and on-demand
publishers to build audience and revenue globally. As a pioneer in the
space, Triton Digital has made that audience available programmatically
for the first time, maximizing audience buying efficiency for
advertisers across the world.

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