Market Overview

Announcing Nuance Loop: AI and Data-Analytics Marketing Platform for Mobile Operators


Communications, Inc.
(NASDAQ: NUAN) today announced Nuance Loop, an
Artificial Intelligence (AI) and data analytics-powered marketing
platform for pre-paid mobile operators that delivers new and incremental
revenue streams.

Mobile operators face increasing pressure on traditional revenue sources
from competitors, regulation and over-the-top (OTT) providers, making
secure, sustainable, significant revenue streams a strategic priority. According
to a recent telecommunications report from Deloitte
, carriers need
to transform their revenue opportunity through data and voice services
that are high quality, while managing capital allocation, and investing
in new technologies and innovations to achieve this. Nuance Loop gives
operators the ability to reduce churn and increase average revenue per
user (ARPU) from a common, continuously optimizing service platform.
Loop is offered as a managed service under a revenue share model that
eliminates CapEx and associated maintenance costs for the operator. Loop
may also be integrated with Nuance's
Omni-Channel Engagement Platform
for customer acquisition and
customer care solutions.

How It Works

Nuance Loop offers personalized, revenue-generating services to pre-paid
subscribers across mobile advertising, mobile messaging and mobile
financial services. The platform continuously analyzes offer conversion
rates, subscriber profiles, content usage, and network activity, in
order to more accurately create and place offers that are tailored
and relevant to each subscriber

Nuance Loop ensures no opportunity is wasted by engaging pre-paid
subscribers across the entire network – voice, text, USSD, browser or
app – and deciding what to offer, when, and how, based on subscriber
context, profile, and usage history.

For example:

  • A zero-balance prepaid subscriber may qualify for an airtime loan to
    ensure continued service until their next top-up;
  • Someone often downloading health and fitness apps may be interested in
    subscribing to clean recipe content;
  • A user running low on high-speed data may appreciate a personalized
    data pack tailored to their usage; or,
  • A prepaid customer may be better served by being upgraded to a new
    postpaid subscription.

Loop determines, offers and fulfills the best offer for each customer,
at the right time, and over the right channel.

Watch Nuance Loop in Action

Loop delivers subscriber zero-balance top up

Loop personalizes subscriber offers based on real-time needs

"We've seen through the global adoption of our subscriber revenue
offerings that mobile operators are in a unique position to drive
additional revenues through high-value services that keep subscribers
connected, informed, and entertained," said Bob Schassler, executive
vice president and general manager, Nuance Mobile. "As such, we've
architected Nuance Loop to give service providers the ability to deliver
the right marketing and service offers at the right time – increasing
their offer conversion and new revenue opportunities, and improving
customer loyalty across the pre-paid subscriber base."


Nuance Loop is available globally, and is currently deployed across
North America, Latin and Central America, India, Southeast Asia, EMEA,
and Australia, generating hundreds of millions of dollars a year in
incremental, high margin revenue for its customers.

Visit to learn
more about Nuance Loop

Join the conversation by following Nuance on Twitter at @NuanceMobile
and @NuanceInc, and subscribing to the What's
next blog

About Nuance Communications, Inc.
Nuance Communications,
Inc. is a leading provider of voice and language solutions for
businesses and consumers around the world. Its technologies,
applications and services make the user experience more compelling by
transforming the way people interact with devices and systems. Every
day, millions of users and thousands of businesses experience Nuance's
proven applications. For more information, please visit

Trademark reference: Nuance and the Nuance logo are registered
trademarks or trademarks of Nuance Communications, Inc. or its
affiliates in the United States and/or other countries. All other
trademarks referenced herein are the property of their respective owners.

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