Time Inc. Launches Time Health, New Multimedia Health and Wellness Brand That Draws on Trusted Brand Portfolio
Today, Time Inc. launched Time Health™, a new multimedia brand that builds on Time Inc.'s trusted health and wellness journalism, practical information and actionable advice. The Time brand is already a leader in health journalism, with some of its most successful issues covering health and a large special interest health publication series sold at newsstands. The American Heart Association is an advertiser for Time Health's new cardiovascular section on Time.com.
Time Health expands Time Inc.'s editorial expertise and breadth in health and wellness content, creating a cohesive and comprehensive experience that covers everything from health information and condition-specific food recipes to healthy lifestyle management strategies. It draws on the full portfolio of Time Inc.'s brands, including Time, Health, Fortune, Cooking Light, Real Simple, My Recipes, Southern Living and People. Time Inc. has the ability to reach a targeted audience that seeks health information with intent and purpose.
"Time Inc. is a trusted voice of the human story, and there is no human experience more personal than your health and the health of those you care about," said Alan Murray, Time Inc. Chief Content Officer. "Time Health will allow us to leverage the full scale of Time Inc. to provide authoritative coverage of this critical area to all our audiences. We are delighted to have the American Heart Association as an advertiser for this initiative."
Time Health will introduce products and partnerships that are expected to allow patients, caregivers and health-minded consumers to expand their health knowledge through cutting-edge video content, including virtual reality and personalized user experiences, and rich data insights. Recognizing the importance of engaging with patients in physician offices, Time Health will also introduce point-of-care magazines to bring the company's trusted voice into waiting rooms that see over 900 million patient visits annually when people are discussing critical health topics with their clinicians. Time Health also expects to build close partnerships with healthcare leaders.
ABOUT TIME INC.
Time Inc. (NYSE: TIME) is a leading content company that engages over 150 million consumers every month through our portfolio of premium brands across platforms. By combining our distinctive content with our proprietary data and people-based targeting, we offer highly differentiated end-to-end solutions to marketers across the multimedia landscape. Our influential brands include People, Time, Fortune, Sports Illustrated, InStyle, Real Simple and Southern Living, as well as more than 50 diverse titles in the United Kingdom. Time Inc. has been extending the power of our brands through various acquisitions and investments, including Viant, an advertising technology firm with a specialized people-based marketing platform; The Foundry, Time Inc.'s creative lab and content studio; and the People Entertainment Weekly Network (PEN). The company is also home to celebrated events, such as the Time 100, Fortune Most Powerful Women, People's Sexiest Man Alive, Sports Illustrated's Sportsperson of the Year, the Essence Festival and the Food & Wine Classic in Aspen.