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KFC Releases Super Bowl Advertisement Featuring First Appearance Of On-Screen Dueling Colonels


Brand's first in-game Super Bowl ad stars Kentucky Buckets Colonel Rob Riggle and Georgia Gold Colonel Billy Zane

LOUISVILLE, Ky., Jan. 31, 2017 /PRNewswire/ -- In celebration of KFC's monumental return to the forefront of pop culture, today the brand announced its first-ever in-game Super Bowl advertisement. The 15-second advertisement will air in the fourth quarter of the game. Titled Colonel vs. Colonel, the ad features Kentucky Buckets Coach Colonel Rob Riggle and Georgia Gold Colonel Billy Zane in a faceoff for the spotlight, the first time two KFC Colonels have appeared on screen together.   

The spot is supported by three teaser videos, available on KFC social channels and on YouTube beginning Tuesday, January 31 and leading up to the big game on February 5.

In addition to continuing its successful advertising campaign featuring a rotating cast of actors as Colonel Sanders, KFC continues to add products to its traditional lineup of fried chicken, providing flavorful options for any Super Bowl spread, including new Georgia Gold Honey Mustard BBQ, spicy, smoky, crispy Nashville Hot, as well as perennial favorites Original Recipe®, Extra CrispyTM Chicken, Extra CrispyTM Tenders and Hot WingsTM.

Coach Colonel Riggle first appeared in the ad campaign in September when KFC's Colonel Harland Sanders announced the formation of the first professional football team fueled by fried chicken, the Kentucky Buckets.

"KFC is back—back to making chicken the way our founder, Colonel Harland Sanders made it, and back in pop culture—so we're celebrating on the biggest advertising stage of the year: the Super Bowl," said Kevin Hochman, KFC U.S. chief marketing officer. "From Original Recipe and Extra Crispy to new and exciting flavors like Georgia Gold and Nashville Hot—KFC has the perfect variety to wow your big game party guests." 

About KFC

KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain. KFC specializes in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Extra Crispy™ Tenders, Hot Wings™, Go Cups, KFC Famous Bowls®, Pot Pies, freshly hand prepared chicken sandwiches, biscuits and homestyle side items. There are over 20,000 KFC outlets in more than 125 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit Follow KFC on Facebook (, Twitter ( and Instagram (

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