Market Overview

Webcast Metrics® Ranks the Top Digital Audio Properties for November 2016


Triton Digital®, a leading technology provider for the audio industry, today released its monthly Ranker for November 2016, providing insights into the month's top streaming audio providers, as well as listening trends for the month of November.

Key findings from the November 2016 Ranker include:

  • All measured clients within the Domestic U.S. reported a total of 4,828,455 Average Active Sessions (AAS) during the Monday - Friday, 6:00AM-8:00PM daypart and 4,066,434 AAS during the Monday - Sunday, 6:00AM-Midnight daypart.
  • Midweek listening shows AAS peak listening occurring just before the lunch hour at 11am. On the weekend, listening remains steady between 11:00am and 1:00pm before gradually declining throughout the afternoon.
  • When compared to October 2016, the Sports format showed the largest listening gains with a 10.71 percent increase in AAS during the Monday through Friday 6:00am to 8:00pm daypart, followed by Modern Adult Contemporary and Country.
  • Looking at the Top 15 Markets as compared to October 2016, San Francisco showed the largest listening gain with a 12.14 percent increase in AAS during the Monday through Friday 6:00am to 8:00pm daypart.

Full results of the November 2016 Ranker can be found here:

Triton Digital's Monthly Ranker is a listing of its top 20 clients' digital audio stations and networks measured by the Media Rating Council (MRC) accredited Webcast Metrics® audience measurement platform. Webcast Metrics uses a proprietary platform to track audience data and convert it to audience metrics that can be easily understood by stations, publishers and advertisers. Unlike other measurement solutions, Triton's Webcast Metrics information is based on census data, rather than consumer surveys, providing the most accurate information.

About Triton Digital
Triton Digital's® ( technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company's innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.

Triton Digital
Kristin Charron, 866-448-4037

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