Market Overview

RBMA Opens Registration for Building Better Radiology Marketing Programs Conference


The Radiology Business Management Association offers special rate to encourage radiology marketing and operations personnel to attend together.

Fairfax, VA (PRWEB) December 08, 2016

This year, the Radiology Business Management Association (RBMA) invites attendees at its 2017 Building Better Radiology Marketing Programs to reinvigorate and re-energize their marketing efforts in the relaxed setting of Fort Worth, Texas. The conference will begin on Sunday, March 5 at the Worthington Renaissance Fort Worth Hotel with a four-hour pre-conference session designed for operations and marketing leaders to attend together. It then continues on Monday, March 6 and Tuesday, March 7 with sessions covering the gamut from marketing data analytics and generational marketing to legal and cyber security concerns.

"Fort Worth is the perfect place for radiology professionals to kick their marketing plans up a notch and learn something new," said Dianne Keene, director of Business Development & Marketing for Northside Radiology Associates in Atlanta, who helped organize this year's meeting. "We are bringing in expert speakers and drawing leading radiology marketers from across the country for three amazing days of exchanging ideas, celebrating excellence and living the RBMA moto of progress through sharing."

Giving the keynote presentation this year is Garrison Wynn, a motivational speaker known for his entertaining, customized and research driven programs. Wynn was the youngest department head in a Fortune 500 company's history and has researched and designed processes for 38 company locations nationwide and developed and marketed products still being sold in 30 countries. He is the author of Amazon bestsellers The Real Truth About Success and The Cowbell Principle.

In addition, leading health care consultant agency The Advisory Board will provide an important update on the state of health care and radiology.

"Marketing is integrally tied to all other aspects of radiology business," Keene said. "At the Building Better Radiology Marketing Programs meeting, we present marketing ideas and best practices within the larger context of health care economics and management. We actively encourage marketing and operations leaders to attend together, and we are excited to be able to share insights from The Advisory Board at this year's event."

Attendees will also not want to miss the awarding of the 12th annual Quest Awards. The Quest Awards honor excellence in radiology marketing and are among the most prestigious marketing awards in the industry because winners are chosen by their peers.

Those wishing to attend the Building Better Radiology Marketing programs meeting should register online at

This year, there is a special reduced attendance rate offered when an operations leader and a marketing leader from the same practice register together. In addition, there is an RBMA members discount. Visit to sign up for or renew a membership. All new 2017 members who sin up now get the month of December 2016 for free.

About RBMA
Founded in 1968, the Radiology Business Management Association is a national not-for-profit association providing members with applied business information and intelligence applicable in any radiology setting. RBMA represents more than 2,300 radiology practice managers and other radiology business professionals. Its aggregate influence extends to more than 24,000 radiologic technologists and 26,000 administrative staff and physicians. RBMA is the leading professional organization for radiology business management and is recognized for its radiology-specific educational programs, products and services, publications and data. The resources and solutions RBMA offers its members and the broader health care community are helping to shape the profession's future.

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