Market Overview

Webcast Metrics® Ranks the Top Digital Audio Properties for October 2016


Triton Digital®, a leading technology provider for the audio industry, today released its monthly Ranker for October 2016, providing insights into the month's top streaming audio providers, as well as listening trends for the month of October.

Key findings from the October 2016 Ranker include:

  • All measured clients within the Domestic U.S. reported a total of 4,867,790 Average Active Sessions (AAS) during the Monday - Friday, 6:00AM-8:00PM daypart and 4,015,202 AAS during the Monday - Sunday, 6:00AM-Midnight daypart.
  • Looking at listenership by time of day, Monday through Friday showed listening peaks just before and after lunch, at 11:00am and again at 1:00pm. On the weekends, however, listening is steady between the hours of 11:00am and 1:00pm before gradually declining in the afternoon.
  • When compared to September 2016, the Adult Contemporary format showed the largest listening gains with a 9.55 percent increase in AAS, followed by Urban Contemporary at 8.7 percent.
  • Looking at the Top 15 Markets as compared to September 2016, Miami showed the largest listening gain with a 9.6 percent increase in AAS, followed by Phoenix at 7.04 percent.

Full results of the October 2016 Ranker can be found here:

Triton Digital's Monthly Ranker is a listing of its top 20 clients' digital audio stations and networks measured by the Media Rating Council (MRC) accredited Webcast Metrics® audience measurement platform. Webcast Metrics uses a proprietary platform to track audience data and convert it to audience metrics that can be easily understood by stations, publishers and advertisers. Unlike other measurement solutions, Triton's Webcast Metrics information is based on census data, rather than consumer surveys, providing the most accurate information.

About Triton Digital
Triton Digital's® ( technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company's innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.

Triton Digital
Kristin Charron, 866-448-4037

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