Market Overview

Future of Car Retailing in Europe and Benchmarking of OEM Strategies - In-store Digitalization & Online Integration to Improve Sales for Dealerships - Research and Markets


Research and Markets has announced the addition of the "Future of Car Retailing in Europe and Benchmarking of OEM Strategies" report to their offering.

Car manufacturers have been struggling to survive not only due to their competence gaps in envisioning the retailing future, but also because of their weaknesses in identifying the recovery actions needed to bounce back to profitability when it comes to retailing.

This study discusses in detail about the different retail store mix strategies that European original equipment manufacturers (OEMs) are using to pioneer the digitization of automotive retailing. Strategies include launching digital showroom concepts, which are accessible on technology platforms including computers, tablets, and cell phones and revamping existing showrooms for retail and after-sales segments.

Key Questions this Study will Answer:

  • What are the different retail methodologies adopted by key global OEMs, distributor groups, and aggregators to increase vehicle sales?
  • How does the retail channel (in-store or online) impact the type of customer?
  • How does offering additional services (e.g., financial leasing, maintenance contracts, mobility services) at the point of sale impact automotive retail?
  • What are the challenges in digitalizing the automotive retail network?

Companies Mentioned:

  • CarGiant
  • CarSpring
  • CarWow
  • Emil Frey
  • Ford Motor
  • General Motors
  • Groupe PSA
  • Hyundai Motor
  • Pendragon
  • Rockar Hyundai
  • Sytner (Penske)
  • Toyota

Key Topics Covered:

1. Executive Summary

2. Research Scope, Objectives, and Methodology

3. Definitions and Segmentation

4. Retailing Strategies by Manufacturer

5. Dealer Group Retailing Strategies

6. Online Aggregator Retailing Strategies

7. Conclusion & Key Takeaway

8. Appendix

For more information about this report visit

Research and Markets
Laura Wood, Senior Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Retail, Cars, Automotive Sales

View Comments and Join the Discussion!