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Advisor Group Welcomes Industry Veteran, Jamie Price as CEO


Advisor Group, one of the nation's largest networks of independent financial advisors, announced today that Jamie Price has been appointed Chief Executive Officer and member of the Board of Directors reporting to the Board's Executive Chairman, Valerie Brown. For more than two decades, Price has been an esteemed leader responsible for steering large financial services businesses to success.

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Jamie Price (Photo: Business Wire)

Jamie Price (Photo: Business Wire)

Price was selected from a pool of exceptional candidates. He is an outstanding leader with deep financial services and entrepreneurial experience, and has a track record of building innovative investment solutions in the wealth management space. His focus on field management, technology and service, combined with a proven ability to drive profitable growth for advisors made him uniquely qualified.

As Head of Wealth Management Advisor Group Americas at UBS, Price was responsible for North American client-facing businesses, including 7,300 employees and 7,000 financial advisors located in more than 400 offices across the continent. Under his leadership, UBS was able to propel financial advisor growth, as measured by McLagan, from No. 3 to No. 1. As President and COO of Prudential Securities, he led the firm to achieve the highest national broker-dealer client satisfaction ranking from JD Power and Associates.

Reflecting his passion for client-driven businesses, Price invested in and led the startup 1-800 DOCTORS, a concierge service that connects patients with medical professionals. The role put him in daily contact with consumers, and reinforced the importance of understanding client trends to drive business strategy across technology, product, education and service platforms.

"As longevity increases, wealth transfers and demographics change, client needs will evolve. My goal is to listen, respond and equip our advisors with the tools to build a thriving business model for the future," said Price. "Advisor Group embodies an exciting entrepreneurial culture and the competitive advantage of an experienced board of directors, led by Executive Chairman Valerie Brown. The opportunity to join a firm of this caliber was one that I could not pass up."

"This is a time of dramatic change and disruption in the financial advice business. Across our industry, advisors are adapting to a landscape that is shifting beneath their feet," said Executive Chairman Valerie Brown. "We know Jamie is the right leader for the future of Advisor Group because he is a long-standing champion of financial advisors and sees how they can turn this moment into a tremendous growth opportunity. Above all, he is a great cultural fit for our company. We are so pleased to welcome him."

"I started my career as an advisor, it's a noble profession that plays a valuable role in American lives," added Price. "Every day, advisors wake up as fiduciaries ready to do what's best for their clients. Having walked in their shoes, I understand the importance of investing in training and technology. As I look toward the future, I am excited to collaborate, problem-solve and help our advisors grow their businesses."

Advisor Group is a privately held company with Lightyear Capital and Canadian pension investment manager PSP Investments as majority investors.

About Advisor Group

Advisor Group, with $160 billion in client assets, is comprised of four firms: FSC Securities Corp., Royal Alliance Associates Inc., SagePoint Financial Inc. and Woodbury Financial Services Inc. Headquartered in Phoenix, Ariz., the company is a member of FINRA and SIPC. Advisor Group fosters the spirit of entrepreneurship and independence exemplified by its nearly 5,000 affiliated independent financial advisors across the U.S. For more information, please visit

Follow Advisor Group @AdvisorGroup on Twitter and on LinkedIn:

Philippa Ushio, 619-308-6490

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