Market Overview

StreamSend: 10 Email Marketing Steps to Reach Customers On Black Friday, Cyber Monday


StreamSend offers agencies and marketers advice on ten items to look for in Black Friday and Cyber Monday email templates – a shortcut to easily creating holiday email marketing campaigns that attract leads and generate 2016 holiday sales.

"NRF expects retail sales in November and December (excluding autos, gas and restaurants) to increase a solid 3.6 percent to $655.8 billion. Online sales are forecast to increase between 7 and 10 percent over last year to as much as $117 billion." -- National Retail Federation

"Crucial holiday shopping days like Black Friday and Cyber Monday can make or break a business, but retailers have to face some heavy competition in the inbox." said Dan Forootan, president of StreamSend Email Marketing. "Email templates are a fast, easy way to cut through the clutter with targeted holiday messages that customers welcome. Here are some of the key components of ready-to-use templates that drive successful holiday email campaigns."

1. Watch Video Work

  • Use professionally designed mobile-optimized video-email templates.
  • Embed a sign-up form directly in your video so people can opt-in to lists.
  • Increase website traffic with a URL embedded directly into the video.
  • Use sharing features allow viewers to share your video, forward it or embed it on their site.

2. Track It
Advanced reporting should allow tracking email, social, and video from one central location.

3. Smart Messages
Every email should have the capability to be repurposed as a landing page, a Facebook tab, and a web page embed.

4. Automate, Segment and Succeed
Increase open rates with timely and relevant trigger-based email messaging. Increase engagement with life cycle campaigns. Re-target the most engaged subscribers.

5. Dynamic Content
Increase engagement by leveraging dynamic content for emails and landing pages and sending geo-targeted campaigns with variable data.

6. Customize & Capture
Customizable sign-up forms make it easy to set up, launch and manage multiple lead capture forms.

7. Look First
View screenshots of how email will display in multiple email clients, with and without images and test them through multiple spam filters.

8. Pick & Pull Pics
Create an image library to easily update mobile-optimized email and social templates with the click of a button.

9. Track Email, Social, and Video
Track your email campaigns, social media campaigns, and video campaigns from one easy-to-use dashboard.

10. Share the Wealth
Share to Facebook, LinkedIn, Google+, Pinterest, and Twitter from one central location. Convert social posts into emails with shareboards.

Find out more about how email can make the holidays a special time for your business by checking out a free trial of StreamSend's custom email holiday templates for Cyber Monday, Black Friday and throughout the holidays.

StreamSend is an award-winning digital marketing platform offering results-driven email and social media marketing, automated content curation and management, and behavioral automation.

StandPoint Public Relations
Jim McNulty, 508-481-2024

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