Market Overview

DICK'S Sporting Goods Announces Addition of Carrie Underwood to its Houston Grand Opening Celebrations


Seven-time GRAMMY Award winner and CALIA designer Carrie Underwood will make a special appearance in Houston with select DICK'S Sporting Goods customers

PITTSBURGH, Oct. 11, 2016 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS), the largest U.S.-based, full-line omni-channel sporting goods retailer, announced last week the grand opening of its first stores in the Houston area. The three-day celebration will begin on Friday, October 21 and feature more than 40 special appearances, now including multi-platinum superstar and CALIA designer Carrie Underwood*.

DICK'S Sporting Goods Logo.

Customers who are in line on Friday, October 21, by 7:30AM, at any of the six new DICK'S Sporting Goods area locations will have a chance to receive a VIP pass to meet CALIA designer Carrie Underwood* later that day.

As part of its Grand Opening celebrations, DICK'S Sporting Goods and The DICK'S Sporting Goods Foundation will also be highlighting their Sports Matter initiative. Since 2014, The DICK'S Sporting Goods Foundation has pledged over $50 million to support teams and raise awareness of the importance of youth sports.

Teams and organizations in need of funding can visit to learn more about applying for support. To date, more than 60 leagues and teams across the Houston area have been helped by the community efforts of DICK'S Sporting Goods through sponsorships and donations.

During Grand Opening weekend, local youth athletes and their Coaches are invited to enjoy the adidas Youth Sports VIP Zone. Throughout Grand Opening weekend, youth athletes and their Coaches can enjoy music, refreshments, games and a sports video lounge at all six, new DICK'S Sporting Goods locations.

Additional elements, including a Project Harden Virtual Reality Experience from adidas Basketball will be available at our Katy, Baybrook, Deerbrook and Sugar Land locations, and celebrity athlete appearances will be available at select locations.

To continue the excitement that the retailer is bringing to the market for athletes, DICK'S Sporting Goods will be flying a branded blimp over many local sporting events, including youth and high school games throughout the month of October.

Kids in the Houston area will also have the opportunity to experience the Gatorade Skills Challenge at the new DICK'S locations at Baybrook Mall and Willowbrook Mall. This interactive set-up will allow kids to test their skills and sample Gatorade product.

As part of the Grand Opening weekend excitement, Field & Stream will be celebrating the opening of its new store in Katy with a family-friendly, overnight camping experience right by the new store at The Shoppes at Parkwest on Saturday, October 22.

The community is invited to sign-up to be part of Field & Stream Camp 1871 which will include a catered cookout, special events, a celebrity guest appearance and traditional campground activities. Campers will also receive a special gift from YETI**, and each campsite will be provided with a six-person Field & Stream Wilderness Lodge Tent**.

Campsite spaces are limited and reservations will be accommodated on a first-come, first-serve basis. For more information, or to reserve a campsite, visit

For details on the grand opening celebration, including store locations, celebrity and athlete appearance schedules, giveaways, promotions and brand activations, please visit

*VIP PASS REQUIRED! CALIA by Carrie Underwood Experience VIP Passes are distributed through on-site giveaway on the day of event only at the discretion of DICK'S Sporting Goods and its agents. Must be in line by 7:30AM Friday, October 21st at any of DICK'S six Houston, TX locations. Limited Quantity. Each person selected receives two (2) VIP Passes. Receipt of VIP Pass does not guarantee access to exclusive/private event with Carrie Underwood. DICK'S Sporting Goods, Carrie Underwood, and their agents and affiliates, reserve the right to refuse access to any guest(s), on any grounds. Times and appearances are subject to change without notice. See store for details.

**NO PURCHASE NECESSARY.  While supplies last.  Limit 1 YETI gift/person, limit 1 tent/campsite.  See store for details.

About Carrie Underwood
Carrie Underwood emerged from the promise of her 2005 American Idol win to become a true multi-format, multi-media superstar, spanning achievements in music, television, and film.  A seven-time GRAMMY® Award winner, she has amassed over 100 major honors, sold 58 million records worldwide, and recorded 24 #1 singles, 13 of which she co-wrote, with a catalog of songs that have been streamed more than 1.9 billion times worldwide.  The first female artist to be twice named the Academy of Country Music's Entertainer of the Year, Underwood was recognized as Pollstar's top female country touring artist for her headlining tours in 2008, 2010, and 2012.  Her first four studio albums, Some Hearts, Carnival Ride, Play On, and Blown Away – each certified multi-Platinum or Platinum, and each an American Music Awards winner as Country Album of the Year – tallied an incredible 38 weeks at #1 on Billboard's Top Country Albums chart.  In 2013, Underwood starred as Maria von Trapp in NBC's three-hour holiday blockbuster, the Emmy®-winning The Sound of Music Live!, whose airings attracted 44 million viewers.  In December of 2014, the Grand Ole Opry member released her first hits collection, Greatest Hits: Decade #1.  Billboard's best-selling hits album of 2015, the chart-topping package was certified Platinum in January of 2016, making Underwood the only country artist – and one of only six all-genre artists – to launch an album to Platinum success since the time of its release in December of 2014.  Celebrating her first 10 years of music, the collection's 25 songs included two new #1 hits co-written by Underwood: the Platinum-certified, GRAMMY-winning "Something in the Water," as well as the Gold-certified "Little Toy Guns."  This year is her fourth season as the voice of primetime television's #1 program, Sunday Night Football, and she will return for a ninth consecutive year as co-host of the CMA Awards. Underwood's chart-topping, Gold-certified fifth studio album, Storyteller, has produced three #1 singles with "Smoke Break," "Heartbeat," and "Church Bells."

About DICK'S Sporting Goods, Inc.
Founded in 1948, DICK'S Sporting Goods, Inc. is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of July 30, 2016, the Company operated more than 645 DICK'S Sporting Goods locations across the United States, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a blend of dedicated associates, in-store services and unique specialty shop-in-shops dedicated to Team Sports, Athletic Apparel, Golf, Lodge/Outdoor, Fitness and Footwear. Headquartered in Pittsburgh, PA, DICK'S also owns and operates Golf Galaxy, Field & Stream, True Runner and Chelsea Collective specialty stores. DICK'S offers its products through a content-rich eCommerce platform that is integrated with its store network and provides customers with the convenience and expertise of a 24-hour storefront.  For more information, visit the Press Room or Investor Relations pages at

Contact: DICK'S Sporting Goods, Field & Stream or Golf Galaxy –

Logo -

To view the original version on PR Newswire, visit:

SOURCE DICK'S Sporting Goods

View Comments and Join the Discussion!