Market Overview

Webcast Metrics® Ranks the Top Digital Audio Properties for August 2016


Triton Digital®, a leading technology provider for the audio industry, today released its monthly Ranker for August 2016, providing insights into the month's top streaming audio providers, as well as listening trends for the month of August.

Key findings from the August 2016 Ranker include:

  • All measured clients within the Domestic U.S. reported a total of 4,704,765 Average Active Sessions (AAS) during the Monday-Friday 6:00AM-8:00PM daypart, and 3,978,804 AAS during the Monday-Sunday 6:00AM-Midnight daypart.
  • Overall streaming has seen steady growth when compared to August 2015. Both Pureplays and AM/FM Broadcasters showed positive growth during the Monday-Friday 6:00AM-8:00PM daypart and the Monday-Sunday 6:00AM-Midnight daypart.
  • When compared to July 2016, the Sports format showed the largest listening gain with a 12.9 percent increase in AAS, followed by Adult Contemporary (12.7 percent), Country (10.5 percent), Classic Rock (9.9 percent) and Top 40 (CHR) (7.6 percent).
  • In terms of top devices, 40 percent of listening took place on an iOS device, followed by Android at 31 percent, Google Chrome at 8 percent and Flash Player at 8 percent.

Full results of the August 2016 Ranker can be found here:

Triton Digital's Monthly Ranker is a listing of its top 20 clients' digital audio stations and networks measured by the Media Rating Council (MRC) accredited Webcast Metrics® audience measurement platform. Webcast Metrics uses a proprietary platform to track audience data and convert it to audience metrics that can be easily understood by stations, publishers and advertisers. Unlike other measurement solutions, Triton's Webcast Metrics information is based on census data, rather than consumer surveys, providing the most accurate information.

About Triton Digital
Triton Digital's® ( technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company's innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.

Triton Digital
Kristin Charron, 866-448-4037

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