Market Overview

Vertafore Launches API Developer Portal and Vertafore® Orange Partner Program to Offer Integrations with Best-in-Class Technologies


Vertafore® Orange Partner Program Empowers Customers to Build Tailored Workflows in Emerging API Economy

Bothell, WA (PRWEB) September 19, 2016

Vertafore®, the leader in modern insurance technology, today announced the launch of the Vertafore API Developer Portal, which opens Vertafore APIs to customers and partners and continues the company's advancement in cloud innovation. The portal provides secure access to a comprehensive set of APIs, documentation, self-start guides, development tools and reporting capabilities. In addition to customers, third-party technology partners can enroll in the Vertafore® Orange Partner Program for unparalleled access to Vertafore's best-of-breed technology and exclusive benefits.

Today's business leaders understand the strategic benefits of exposing APIs as building blocks for third-party integrations. So much so that a recent survey of nearly 1,500 IT professionals found 79% are already exposing software APIs to accelerate application delivery, increase product "stickiness" and create new revenue opportunities. According to Amazon, the number of applications developed as a result of the rise of APIs and the cloud is at a record high (Vogels, 2015). This API-first mindset has allowed software developers to unlock greater business value by integrating capabilities from a broader technology ecosystem.

"The creation of the Vertafore API Developer Portal and Vertafore® Orange Partner Program is the next strategic step helping our customers extend the reach of their business through technology," said Theo Beack, chief technology officer of Vertafore. "The first step was establishing partnerships with best-of-breed technology providers such as DocuSign, Birst and Microsoft, which was our primary focus in 2015. Now, we're extending the flexibility and capabilities of our technology platform and opening the door to future integrations. The APIs we're exposing are intended to help the Vertafore community innovate and find creative ways to leverage technology to run their business and arm them with tools needed compete in today's digital marketplace."

Vertafore's API Developer Portal will provide a central community for partners as well as agency and carrier customers to build custom integrations with Vertafore products that align with their desired workflows. Customers benefit from a tailored software experience and increased access to enterprise-grade technologies that would otherwise be unavailable. All of which improve operational productivity, accelerate profitability and generate endless innovation possibilities.

"Working with the Vertafore team, we used the new API to gain access to previously unavailable data in AMS360® so we can automate key processes necessary to support our rapid growth. That's a huge workload off my team. It used to take three to four minutes to update just one policy. Now multiply that by thousands of policies," said Jenny Peterson, systems administration manager at Brightway Insurance. "It's fantastic to be a part of something so new and so powerful. We always want to be the best; to do that we need to be supported by the best technology."

Additionally, with the release of the Vertafore® Orange Partner Program, Vertafore is opening the door for third-party technology providers to help accelerate innovation and ingenuity in the insurance industry. This program allows partners access to Vertafore's easy-to-use and powerful API for the ability to seamlessly integrate with the company's most secure and robust solutions. Partners enrolled in the program will also receive exclusive benefits such as tools, resources, and support to help them grow and differentiate their business.

Learn more about the API Developer Portal and the Vertafore® Orange Partner Program here.

About Vertafore
Vertafore offers the broadest and most adaptable technology solutions to better prepare the insurance industry for digital disruption. The Vertafore product line is built on a platform, empowering customers and other solution providers to adapt and thrive as the market changes. Vertafore's platform features fast innovation, partnerships with the best technology companies, and customizable solutions to help companies remain independent during a time of industry disruption. As the leader in modern insurance technology with the largest customer base in the industry, Vertafore connects every point of the distribution channel, from agencies and carriers to MGAs, MGUs, and state governments. 96 of Insurance Journal's top 100 largest agencies use Vertafore technology to power their business. For more information about Vertafore, visit, read the company's blog, and follow the company on Twitter, LinkedIn, and Facebook.

© 2016 Vertafore, Inc. All rights reserved. Vertafore and other trademarks are trademarks of Vertafore and its subsidiaries. Third party trademarks belong to their respective owners.

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