Market Overview

Autobytel Releases New and Used Car Shopping and Buying Trends

Share:

IRVINE, Calif., July 19, 2016 (GLOBE NEWSWIRE) -- Autobytel Inc. (Nasdaq: ABTL), a leading provider of online automotive services connecting consumers with dealers, recently completed its analysis of full year 2015 online car shopping data as well as actual vehicle sales, by manufacturer, that resulted from consumers submitting leads through the Autobytel network. The following chart highlights the most popularly requested new and used makes and models at Autobytel's network of sites for 2015.

Autobytel.jpg


 
Most Popularly Requested Vehicles at Autobytel, FY 2015
RankNewUsed
1Ford F-150Honda Accord
2Honda CR-VFord F-150
3Honda AccordToyota Camry
4Toyota CamryHonda Civic
5Toyota RAV4Chevrolet Silverado 1500
6Toyota TacomaNissan Altima
7Kia SorentoFord Mustang
8Subaru ForesterDodge Charger
9Chevrolet Silverado 1500Chevrolet Tahoe
10Honda CivicFord Focus
   

IHS Automotive matched consumers who submitted leads through the Autobytel network to new car retail state vehicle registration records from January to December 2015 and found matching percentages in the 5 – 6% range for a number of different automakers.  The top 10 manufacturers are highlighted below.

 
Sales % by Brand from Autobytel Leads, FY 2015
RankManufacturer% of OEM Retail Sales
1Kia  6.67%
2Hyundai 5.93%
3Subaru 5.82%
4Mazda 5.75%
5Honda 5.57%
6Toyota 5.16%
7Nissan 5.15%
8Buick 5.15%
9Mitsubishi 5.03%
10Volkswagen 4.19%
     

Consumers submitting leads via the Autobytel network resulted in over 713,747 new retail vehicle sales during this 12 month period* and over 2.5 million new retail sales from 2011 – 2015. 

"The numbers tell the story here," said Jeff Coats, president and CEO of Autobytel Inc. "Autobytel's high quality, high volume leads are absolutely critical to the success of dealer and manufacturer new and used sales across the U.S.  In fact, in our 21-year history, we've delivered well over 60 million leads to our industry partners, proving just how important third party leads have been, and continue to be. This data highlights Autobytel's effectiveness at engaging in-market shoppers to drive them to our industry partners and ultimately, to drive more car sales."

For more information about Autobytel's lead products and services, visit http://dealer.autobytel.com  and http://mobile.autobytel.com. Follow Autobytel on Facebook, Twitter, Google+ and YouTube to stay connected to the company's latest news.

*The estimated contribution from Dealix leads to new retail vehicle sales during FY 2015 is based solely on an internal Autobytel evaluation of Dealix leads compared to other Autobytel network leads and were not included in the IHS Automotive matching results.

About Autobytel Inc.
Autobytel Inc. provides high quality consumer leads and associated marketing services to automotive dealers and manufacturers throughout the United States and offers consumers robust and original online automotive content to help them make informed car-buying decisions. The company pioneered the automotive internet in 1995 with its flagship website http://www.autobytel.com/ and has since helped tens of millions of automotive consumers research vehicles; connected thousands of dealers nationwide with motivated car buyers; and helped every major automaker market its brand online.

Investors and other interested parties can receive Autobytel news releases and invitations to special events by accessing the online registration form at investor.autobytel.com/alerts.cfm.

Autobytel Inc. Media Relations Splash Media Jennifer Lange 949-916-4820 jlange@getsplashmedia.com or Autobytel Inc. Investor Relations Kimberly Boren SVP, Chief Financial Officer 949-862-1396 kimb@autobytel.com or Cody Slach or Sean Mansouri Liolios Group, Inc. 949-574-3860 abtl@liolios.com
View Comments and Join the Discussion!