Time Inc.'s Entertainment Weekly Launches EW PopFest, the Ultimate Pop Culture Event, in Los Angeles October 29-30, 2016
Time Inc.'s (NYSE: TIME) Entertainment Weekly will present EW PopFest on October 29 – 30, 2016, at The Reef located in downtown Los Angeles. EW PopFest is the latest consumer event to be produced by INVNT, the live media agency which Time Inc. acquired last year. EW PopFest will be the first and only entertainment festival to feature multiple media platforms under one roof, including appearances and performances by A-list talent across movies, TV, music, gaming and books. EW PopFest furthers the brand's commitment to live consumer events including last month's kick off of a multi-year partnership between EW and the ATX Television Festival and the debut of Entertainment Weekly's Con-X, a new unique experiential oasis for Comic-Con fans at this summer's Comic-Con International in San Diego, July 21-24.
"EW PopFest is the latest example of the exciting brand extensions taking place at Entertainment Weekly," said Rich Battista, President of the Time Inc. Entertainment & Sports Group and Video. "These live events build and expand on the brand's pillars of TV, movies, music and books, offering consumers and marketing partners dynamic interactive experiences from the most trusted source in entertainment and further accelerates Time Inc.'s goal of becoming a globally recognized force in live media."
EW PopFest's line-up will include appearances from James Corden, the host of CBS' The Late Late Show, a live performance by pop superstar Nick Jonas, discussions with Oscar-winning actress and director Jodie Foster, and Emmy-winning showrunner Ryan Murphy and friends. Attendees will have an opportunity to see first-look footage and special guests from Sony's Dark Tower, a reunion with the cast of Happy Endings performing a never-before-seen episode, the cast of The CW's Crazy Ex-Girlfriend performing their musical mashups live, and a conversation between husband-and-wife YA superstars Tahareh Mafi (Shatter Me) and Ransom Riggs (Miss Peregrine's Home for Peculiar Children). The weekend will conclude with a 20th anniversary Scream celebration including a Wes Craven tribute, followed by an outdoor screening of the film. Additional programming will be announced in the coming weeks.
Entertainment Weekly's curatorial talents will be brought to life as a two-day festival with a mix of pop culture related events including live music, film and television screenings, talks with talent and creators including actors, TV showrunners, film directors, videogame designers, authors and more. EW PopFest will offer an unforgettable immersive experience for fans, celebrities and brand partners. With a built-in fan base and millennial draw, EW PopFest will attract cross-generational attendees, tapping into Entertainment Weekly's combined audience of 28 million loyal, engaged fans. This highly interactive celebration of pop culture will engage consumers with innovative live and digital experiences, setting a standard no other festival can challenge.
EW PopFest will take place at The Reef, located at 1933 S. Broadway, Los Angeles, CA 90007, in downtown Los Angeles. A detailed schedule of events along with additional confirmed talent will follow. For more information and to purchase tickets, go to: http://ewpopfest.com/
ABOUT TIME INC.
Time Inc. (NYSE: TIME) is one of the world's leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 150 million visitors each month, including over 60 websites. Our influential brands include People, Sports Illustrated, InStyle, Time, Real Simple, and Southern Living, as well as more than 50 diverse titles in the United Kingdom.
ABOUT ENTERTAINMENT WEEKLY
Entertainment Weekly is your all-access pass to Hollywood's most creative minds and most fascinating stars. The magazine was launched by Time Inc. in 1990 and is America's leading consumer publication in the entertainment category, with a guaranteed circulation rate base of 1.5 million and a combined audience of almost 28 million loyal, engaged fans. Each day, EW.com publishes a myriad of featured stories, blog posts, TV-recaps, original videos, film reviews and photo galleries. In April 2015, the PEOPLE/Entertainment Weekly Network reached #1 in its competitive set with 56.4 million unique visitors and during the same month, EW.com desktop, tablet and mobile growth hit an all-time high of 19.9 million combined unique visitors. Entertainment Weekly is the first to know about the best in entertainment. With sharp insight, unparalleled access and a trusted voice, EW keeps readers plugged into pop culture. This is where the buzz begins.
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