Market Overview

Whistle Takes On Lost Dog Posters With Summer Pet Loss Prevention Campaign


Whistle - the makers of the award-winning Whistle GPS Pet Tracker - today launched a pet loss prevention campaign to reduce pet loss while helping owners give back to shelters and rescues across the U.S.

July is National Pet Loss Prevention Month, 31 days dedicated to raising awareness of one of the biggest problems facing pets and their owners. Each year, more than 7.6 million cats and dogs enter shelters1, many of whom are lost family pets. In the U.S., 80 million households have at least one pet and 94% of these individuals consider their pet to be a member of the family2. However, 1 in 3 pets will become lost in their lifetime.

"July is a particularly risky month for pets to become lost. More dogs are lost on the 4th of July than any other day of the year," said Whistle CEO and co-founder, Ben Jacobs. "Whether startled by fireworks or a thunderstorm, disoriented by travel or staying with a new pet sitter, or drawn by the scent of the neighbor's barbecue, even well-behaved pets have been known to wander off. Whistle created a tool to proactively plan for and recover your pet, to reduce the number of pets in shelters and reduce the time and agony spent searching for your best friend."

Follow the Rule of Three

Plan for summertime risks and avoid long days and nights spent searching for lost pets by following this simple rule of three prevention tactics:

  1. Make sure your pet is wearing a collar with an updated ID tag - a collar with an ID tag indicates that this dog is lost. The ID tag serves as the quickest way for anyone who finds your dog to contact you, but it also informs good Samaritans of your pet's name, to make the experience less scary for your dog or cat.
  2. Join a microchip registry - ensure that your pet has been microchipped and that the information associated with their chip is current. While microchips require someone to find your pet and scan for the chip's information, it's an important safeguard to help bring your lost pet back home.
  3. Prevent loss with a reliable GPS tracker - to be alerted when your pet wanders off, look for a GPS tracker that lets you set a custom virtual perimeter, provides reliable coverage through a nationwide cellular network, and has a rechargeable battery to minimize the time the device is off of the collar.

Raise awareness

Throughout the month of July, Whistle will be working with a number of pet owners and shelter partners to share stories of real pets who have been lost and found through their blog and social media. To learn more about Pet Loss Prevention and Whistle GPS Trackers, visit You can also follow along and share your own stories using #foundbywhistle on Facebook, Instagram and Twitter.


For $79, pet owners can get started with a Whistle GPS Pet Tracker and three (3) months free service (a $30 dollar value). Whistle is the simplest way to keep track of your pet, while also monitoring their activity and rest. For every pet tracker bought on from June 27- July 31, Whistle will donate $2.50 to the shelters and rescues in the Whistle Shelter Love program.


Whistle is the pet brand born out of a love for pets. Founded in 2012 by Ben Jacobs, Steven Eidelman, and Kevin Lloyd, Whistle is on a mission to equip pet owners with simple tools that help them stay connected to their pets from anywhere. The flagship product, Whistle GPS Pet Tracker, combines best in breed location tracking with activity monitoring, to offer the 150 million pet parents in the U.S. peace of mind about their best friends. For more information about Whistle visit or or


Together with pet shelters and rescues around the U.S., Whistle is working to reduce the number of pets that enter shelters each year - which currently totals more than 7 million. The award-winning pet tracker brand is also working to spread awareness about proactive pet loss prevention and the ability GPS pet trackers have to address one of the most pressing issues facing the 150 million pet owners across the country. All participating shelters in the Whistle Shelter Love program receive a unique storefront URL to share with their community, and for every device sold, Whistle donates 50% of the proceeds to the affiliated organization. Contact to learn more about how to apply for the program.

1 ASPCA Pet Statistics

2 According to a survey done by

Julia Waneka

View Comments and Join the Discussion!