Market Overview

Article on "Brotox Groom" Sheds Light on Men's Growing Enthusiasm for Cosmetic Procedures, Notes Beverly Hills Physicians


The L.A.-based medical group notes that men represent the fastest-growing group of consumers getting cosmetic procedures.

Los Angeles, CA (PRWEB) May 20, 2016

A recent article published May 16th in The New York Times tells the story of a groom-to-be's experience pursuing cosmetic procedures in order to look more youthful in preparation for his wedding photographs. The article explains that, years ago, these types of procedures were only sought out by brides, but today, grooms are also electing to have wrinkles smoothed, lines flattened, and their facial skin visibly rejuvenated.

In fact, the article notes that the American Society for Aesthetic Plastic Surgery recently reported that procedures for men were up 63 percent over a five-year period. Dr. Miles Groth, a professor of psychology, says that, "Today, there's as much pressure on men to look good and take care of themselves as there is on women. That's a new phenomenon." Los Angeles-based medical group Beverly Hills Physicians (BHP) notes that this is far from surprising and they see this phenomenon every day in their offices. Men, just like women, want to look their very best, and skilled cosmetic surgeons offer a variety of options in order to help a significantly growing number of male patients attain remarkable results, the medical group says.

Some of these procedures include:    

  • BOTOX® for men – Because the results of this immensely popular facial rejuvenator only last for 4 to 6 months, Botox is prevalent among men who are often new to cosmetic procedures and wish to attain a more youthful appearance before getting surgery, BHP notes. The medical group notes that, contrary to some people's assumptions, Botox isn't just for celebrities; men and women from all walks of life are pursuing this anti-aging treatment. Teachers, lawyers, engineers, and construction workers comprise many of the professionals who wish to experience the benefits of a youthful and bright outward appearance, the group adds.
Liposuction – Even fitness junkies know how hard it can be to shed a few pounds, and when it comes to targeting specific stubborn areas such as the belly and love handles, it can often be nearly impossible to trim stubborn fat deposits regardless of exercise and low-calorie diets. Fortunately, BHP notes, for years, many future grooms have been electing liposuction in order to look their very best on weddings or other special occasions. In fact, BHP explains that its team of highly experienced plastic surgeons has continually helped patients experience excellent results.


For any cosmetic procedure, outstanding patient care is standard procedure at BHP. For additional information on the successes Beverly Hills Physicians and their patients have achieved, to learn more about plastic surgery procedures, or to schedule a consultation, interested readers are encouraged to call BHP at 800-788-1416 or visit the medical group online at

For the original version on PRWeb visit:

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