Market Overview

SONIC® Unveils New $5 SONIC Boom Box™ Special


SONIC® Drive-In (NASDAQ: SONC) is offering guests the ultimate summer special with the all-new $5 SONIC Boom Box*. The $5 SONIC Boom Box includes the choice of any delicious premium beef 6-inch Hot Dog , a Junior Deluxe Cheeseburger, crispy medium Tots or Fries with a refreshing medium Fountain Drink or Tea.

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Loaded Bacon Ranch Chili Cheese Coney (Photo: Business Wire)

Loaded Bacon Ranch Chili Cheese Coney (Photo: Business Wire)

"To kick off summer, we are introducing the $5 SONIC Boom Box which offers our guests the ultimate in value, with more choices and all of our guest's SONIC favorites in one meal," said Sarah Beddoe, vice president of marketing for SONIC. "Adding to our Hot Dog flavor lineup, we've added our new 6-inch Bacon Lover's Chili Cheese Coneys to offer even more choices to our SONIC Boom Box."

For the month of June, SONIC is also introducing a new line of 6-inch Coneys as part of the SONIC Boom Box special, or a la carte, with the Bacon Lover's Chili Cheese coneys, an indulgent combination of crispy bacon, chili and melty cheese. The new line of coneys are made with 100 percent beef hot dogs and raised to a whole new level of bacon deliciousness. Customers can choose from three new flavors like the Bacon Chili Cheese Coney, Loaded Bacon Ranch Chili Cheese Coney or the Spicy Bacon Chili Cheese Coney. Other 6-inch Hot Dog options include the regular Chili Cheese Coney, New York Hot Dog, All-American Dog and Chicago Dog.

"Chili, cheese and bacon together deliver a mouthwatering combination of tasty flavors perfect for a hot dog," said Scott Uehlein, vice president of product innovation and development for SONIC. "No one else can turn the everyday hot dog eating experience into a feeling of unrestrained delight like SONIC."

The $5 SONIC Boom Box special and Bacon Lover's Chili Cheese Coneys are available all day, but only for a limited time. Grab yours today while you can!

*Tax not included. See menu for details.

About SONIC, America's Drive-In

SONIC, America's Drive-In is the nation's largest drive-in restaurant chain serving more than 3 million customers every day. Nearly 90 percent of SONIC's 3,500 drive-in locations are owned and operated by local business men and women. Over more than 60 years, SONIC has delighted guests with signature menu items, more than 1.3 million drink combinations and friendly service by iconic Carhops. Since the 2009 launch of SONIC's Limeades for Learning philanthropic campaign in partnership with, SONIC has donated more than $5 million to public school teachers nationwide to fund essential learning materials and innovative teaching resources to inspire creativity and learning in today's youth. To learn more about Sonic Corp. (NASDAQ/NM: SONC), please visit and please visit or follow us on Facebook and Twitter. To learn more about SONIC's Limeades for Learning initiative, please visit


SONIC Drive-In
Matthew Young, 512-542-2802

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