Market Overview

Audi Sets 64th Straight Monthly Record in April on New Model Strength


Audi set its 64th consecutive U.S. sales record for April with 17,801 vehicles sold, an increase of 5.8 percent over last year as the new A4 and Q7 led the volume gains. Year-to-date sales increased 5 percent to 59,761 vehicles sold.

April sales were bolstered by continued demand for the all-new 2017 Audi A4 Sedan. The A4 posted an increase of 28 percent from last April. Year-to-date sales have risen 19 percent over the same time period in 2015.

Audi SUV models posted a combined increase of 26 percent across all three model lines. Sales of the Audi Q3 climbed to an all-time record high of 1,635 vehicles sold for the month, a 54 percent increase over last April. Sales of the all-new Audi Q7 increased 53 percent over last April and 87 percent year-to-date over the same time period last year.

The all-new 2017 Audi R8 Coupe, which arrived at U.S. dealerships in April, more than doubled sales over last year. The R8 is the most powerful Audi production model ever with the same naturally-aspirated V10 engine found in the R8 LMS racecar, a new application of quattro all-wheel drive and a more functional, yet technologically advanced cabin.

The new A3 Sportback e-tron posted sales of 321 vehicles in April and 1,228 vehicles year-to-date.

"In the first four months of this year, we have launched three key models," said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. "The strength of our product portfolio, combined with consumer demand and a top-rated dealer experience, gives us confidence that we will continue our sales momentum into the summer."

Audi Certified pre-owned vehicle sales set a new April record, with a 2.1 percent gain on 4,055 CPO vehicles sold.


Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered over 1,800,000 vehicles to customers globally in 2015, and broke all-time company sales records for the 6th straight year in the U.S. Through 2019, AUDI AG plans to invest about 24 billion euros - 70 percent of the investment will flow into the development of new models and technologies. Visit or for more information regarding Audi vehicles and business topics.



    --MTD--     --YTD--
Model Line    

Apr '16


Apr '15


Yr/Yr %


Apr '16 YTD


Apr '15


Yr/Yr %

A3     2,869   3,187   -10.0%     10,373   10,930   -5.1%
A4     2,983   2,327   28.2%     9,361   7,899   18.5%
A5     813   1,300   -37.5%     2,714   4,277   -36.5%
A6     1,619   2,139   -24.3%     4,977   6,951   -28.4%
A7     543   754   -28.0%     2,009   1,869   7.5%
A8     330   387   -14.7%     1,315   1,454   -9.6%
allroad     147   215   -31.6%     597   853   -30.0%
Q5     3,991   3,762   6.1%     12,831   13,116   -2.2%
Q7     2,472   1,620   52.6%     9,465   5,072   86.6%
Q3     1,635   1,065   53.5%     5,030   4,252   18.3%
R8     96   69   39.1%     123   239   -48.5%
TT     303   2   15050.0%     966   13   7330.8%
Total Audi Sales     17,801   16,827   5.8%     59,761   56,925   5.0%
Total CPO Sales     4,055   3,971   2.1%     15,386   15,280   0.7%

- A3 includes A3 Sedan, S3 Sedan, A3 Cabriolet and A3 Sportback.
- A4 includes A4 Sedan and S4 Sedan, but does not include Audi allroad.
- A5 includes A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet.
- A6 includes A6 Sedan and S6 Sedan.
- A7 includes A7 Sedan, S7 Sedan and RS 7 Sedan.
- A8 includes A8 Sedan, A8 L Sedan and S8 Sedan.
- Q5 includes Q5 and SQ5.
- R8 includes R8 Coupe and R8 Spyder.
- TT includes TT Coupe, TTS Coupe and TT Roadster.

Audi of America Communications
Mark Clothier, +1-703-364-7489

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