Market Overview

College Ave Student Loans Launches "Find Your Perfect Fit" Brand Campaign


College Ave Student Loans, a leading online marketplace lender of private student loans, today announced the launch of its new "Find Your Perfect Fit" brand campaign that encourages students and families to examine their preconceptions when it comes to paying for college tuition. The national brand campaign, which includes direct mailings, social media and in-person events, illustrates that a one-size-fits-all approach to paying for college does not work for every family.

"From the launch of our new parent and refi loans to our new brand campaign, it's an exciting year at College Ave Student Loans," said Jennifer Astle, chief marketing officer, College Ave Student Loans. "We are thrilled to communicate a message that emphasizes the breadth and flexibility of our product suite and conveys our promise of personalized higher education financing tailored to the unique needs of each customer."

The brand campaign ties back to the three pillars of College Ave Student Loans: simple, clear and personalized. Learning from other complicated lending companies, the team at College Ave Student Loans set out to make getting a private student loan for college better and has delivered on its promise through its commitment to create best-in-class tools and loan products:

  • Quick, 3-minute loan application: Fastest and simplest loan application in the market.
  • Prequalification tool: Before going through the application process, potential customers can see if they qualify for a loan by entering just a few pieces of information.
  • Student loan calculators: Tools showcase the total cost of the loans (and how to save) based on different repayment options selected.
  • Free credit education sessions: College Ave has collaborated with Experian to offer families a complimentary, personalized credit education session with an Experian Credit EducatorSM to help them prep their credit and make educated borrowing decisions. For more information about this limited-time offer, visit:
  • Parent loan: Best-in-class loan with potential savings and lower rates over the Federal Direct Parent PLUS loan for qualified borrowers. Parents can opt to have up to $2,500 directly deposited into their bank or savings account to help pay for extra educational expenses. Multiple repayment terms offered.
  • Grad and student loans: Competitive rates (including a fixed rate that beats the Federal Direct Grad PLUS loan for qualified graduate borrowers) and the most repayment options allow students to build a loan that fits their budget and life.

To help build awareness for the new campaign, a comprehensive marketing and social media campaign has been planned across multiple channels. This includes a parent and a student sweepstakes that will be running the month of May in conjunction with the "Find Your Perfect Fit" campaign kick-off:

  • Parent Sweepstakes: Parents can enter to win one of five $500 gift cards by selecting a photo and phrase from the College Ave library to create and share a meme that perfectly reflects their feelings about the end of their child's school year. Five winners will be selected from May 2 through May 30. To enter and for more information:
  • Student Sweepstakes: Students have the chance to win one of five $100 gift cards by sharing a photo of themselves wearing their school's apparel with a caption describing why their school is the "perfect fit" for them. Five winners will be selected from May 9-June 6. To enter and for more information:

About College Ave Student Loans
At College Ave Student Loans, we learned from other complicated lending companies and decided to make getting a private student loan for college better. As an online marketplace lender with a sole focus on private student loans, we're using technology and our deep industry expertise to connect families who need to cover education costs with lenders who can provide that funding. By specializing in student loans, we are able to give our customers the attention they deserve and deliver loans that are simple, clear, and personalized for the individual: we help you find your perfect fit. Competitive rates, the most repayment options, and a customer-friendly experience from application through repayment. For more information, visit:

College Ave Student Loans
Angela Colatriano, 302-684-6066
Duffy & Shanley, Inc.
Emily Hollenbeck, 401-278-4432

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