Market Overview

J.R. Watkins Launches Line of Daily Moisturizing Body Washes


J.R. Watkins, a 148-year-old manufacturer of gourmet food, home and personal care products made in the USA, is pleased to announce the launch of a new line of Daily Moisturizing Body Washes, which will become available to consumers during the month of May. Alluring aromas including: Lemon Cream, Coconut Milk & Honey, Grapefruit, and Coriander & Cedar will delight consumer senses and pocketbooks for only $7.99 (MSRP) at Target, and select retailers nationwide. This new line of J.R. Watkins Daily Moisturizing Body Washes provides consumers with a selection of high quality hand picked ingredients that includes natural oils & extracts at an extremely competitive price.

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J.R. Watkins Daily Moisturizing Body Washes (Photo: Business Wire)

J.R. Watkins Daily Moisturizing Body Washes (Photo: Business Wire)

Available in 18 fl. oz, the line offers luxurious foaming washes that gently cleanse skin without stripping away natural moisture leaving skin fresh, hydrated and healthy-looking. Each wash is formulated with 97 percent natural ingredients including plant-based cleansers and skin conditioners. The products are free of parabens, phthalate, propylene glycol and dye.

"With strong success in the bath and body category, J.R. Watkins is pleased to announce our new line of Daily Moisturizing Body Wash," says J.R. Rigley, President and CMO of J.R. Watkins. "Body wash was a natural next step in our line of body care products and with the new line, consumers will enjoy the high-quality experience they've come to know from J.R. Watkins, in a whole new way."

For more information on the full line of J.R. Watkins products, visit

About J.R. Watkins

Crafted in the USA Since 1868…Naturally.™ The J.R. Watkins Co. creates gourmet spices and extracts, personal care and home care products with only the finest natural ingredients. From the bluffs high above the Mississippi River in Winona, Minnesota, comes the purity of J.R. Watkins. Our tried-and-true products have been good and natural through and through since 1868. J.R. Watkins products are available at a variety of North American retailers and online at For more information, visit or follow J.R. Watkins on Facebook, Instagram, and Twitter.

Lola Red
Desirae Damm, 612-333-1723

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