Market Overview

Building on 3,700-Unit Global Presence, Paris Baguette Launches U.S. Franchise Opportunity


You can't go more than a few blocks in parts of South Korea, China, Singapore, Vietnam and France without seeing one of 3,700 worldwide locations of Paris Baguette, the premier baking franchise concept featuring high quality baked goods, savory eats and beverages. The love affair with the iconic baked goods concept is so strong around the world, it was just a matter of time before the brand expanded to United States. With a current presence of 45 locations stretching from the West Coast to the East Coast, the company is projected to open more than 350 locations by 2020.

Paris Baguette recently announced aggressive expansion plans in the United States through strategic franchise partnerships in 18 target markets with an immediate development focus on California, New York, New Jersey and Pennsylvania. With more than 70 years of experience in the baking industry internationally, Paris Baguette first debuted in the United States in 2005 and began franchising August, 2015.

Specializing in French-inspired cakes and pastries, Paris Baguette's mission is to provide guests with "the best way to happiness" through indulgent treats and savory eats. In addition to its French offerings, the company places an emphasis on applying global cuisine to its menu, including items such as the Strawberry Mojito and Horchata Frappe. In addition to offering custom signature coffee and gourmet sandwiches, it is best known for items such as Fruit Bites, Croissants, Feuilletes Au Chocolat, Blueberry Chiffon Cake and Chocolate Strawberry Cake.

"Unlike some bakeries, where presentation is better than taste, Paris Baguette pays close attention to every detail from start to finish for consistent, delicious cakes and pastries," said Larry Sidoti, chief development officer of Paris Baguette. "Since our introduction to the United States 10 years ago, we have maintained steady development, growing the brand based on quality products, pristine stores and excellent customer service. With incredible international success, Paris Baguette is eager to establish the same footprint in the United States with our superior products leading the way."

With proprietary dough that is lighter, more airy, and less sweet than typical dough, Paris Baguette's products offer guests a unique and sophisticated taste. The fast casual bakery provides its higher quality, value-driven experience through a combination of self-serve stations and counter-order in all locations.

Traditional locations average 1,800 square feet to 2,500 square feet, but Paris Baguettes can also be found in non-traditional venues such as airports, hotels and casinos. Prior to opening their doors, franchisees receive 14 weeks of extensive training, including three weeks in operations, one week of sandwich training and 10 full weeks learning how to bake the proprietary recipes enjoyed around the world. In addition, many locations donate unsold bread and pastries to selected charities at the end of each day, and Paris Baguette participates in sponsoring philanthropies on both a national and local level year-round.

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About Pairs Baguette

Paris Baguette was born out of a concept which first began in Korea in 1945. As the company grew, it adapted to people's ever-expanding palates, and the focus on premium baked goods led to the founding of Paris Baguette in 1988. Specializing in French-inspired recipes, the company uses proprietary dough that is lighter, more airy and less sweet than traditional dough to create decadent desserts, in addition to its offerings of coffee and small sandwiches. Currently Paris Baguette has more than 3,700 locations in South Korea, China, Singapore, Vietnam and the United States. After reaching 43 locations spanning the West Coast to the East Coast, Paris Baguette began franchising in 2015 and now has 45 locations with a projected 350 additional stores by 2020.

Fishman Public Relations
Elida Coseri, 847-945-1300

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