Market Overview

TapInfluence Webinar Series Educates Marketers on Influencer Marketing Best Practices on Any Budget


Three webinars provide advice for newcomers through experts

Boulder, Colo. (PRWEB) March 08, 2016

TapInfluence, the leader in influencer marketing, is hosting three webinars during the month of March to share insights and best practices for brand marketers to optimize influencer marketing - on any budget.

Brands and agencies wading into the influencer marketing pool will learn from TapInfluence head strategist Rachael Cihlar how to work within any annual budget – from $5,000 to $500,000 – to achieve meaningful and measurable results.

Looking at Influence on a Budget of $5K to $50K
The first webinar in the series will be held on Thursday, March 10 at 1 p.m. EST, and is designed for marketers with an annual budget of $5,000-$50,000 who need to do more with less. In this webinar, attendees will learn what they can do to get the most mileage out of limited spend with influencer marketing, including which programs are most effective, how to pick an influencer and which channels pack the most bang for buck. For more information and to register, visit

Leveraging Influence on a Budget of $50K to $100K
The second webinar will be held on Wednesday, March 17 at 1 p.m. EDT, and will focus on creating an efficient influencer marketing strategy with an annual budget of $50,000-$100,000 that delivers consistent value. Attendees will also learn what it takes to build an always-on influencer marketing engine, how to target efforts for maximum effectiveness and how to amplify influencer content with optimized distribution. For more information and to register, visit

Wielding Influence on a Budget of $100K to $500K
The final webinar will be held on Wednesday, March 24 at 1 p.m. EDT, and will demonstrate how to develop a robust influencer marketing engine that is finely tuned to address unique business needs with an annual budget of $100,000-$500,000. Attendees will hear about creative ways to leverage their influencer partnerships for optimal results, outside activities that can inform their influencer marketing practice and how to track influencer marketing conversions to tie efforts to sales. For more information and to register, visit

"We get questions every day from brands and agencies who want to delve into influencer marketing but are unsure where to start or how much budget to dedicate to the effort," said Cihlar. "This webinar series is designed to answer those questions and to demonstrate how any brand can achieve meaningful results, regardless of spend, if done wisely."

About TapInfluence
TapInfluence is a pioneer and innovator in influencer marketing automation, providing brands and agencies with the technology to harness the reach and relevance of online influencers. Based in Boulder, Colo., TapInfluence works with leading brands such as Kraft, Horizon Organics and P&G, and partners with agencies such as Golin, RhythmOne and Ignite Social Media. TapInfluence's SaaS-based platform is the industry's only end-to-end solution automating influencer selection, content creation and distribution and program analytics. Through Instagram, Facebook, Twitter, YouTube, Vine and blogs, TapInfluence reaches over 1 billion consumers. For more information, visit


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