Market Overview

Choose10 Finds that Apple Watch Sales Surged 140% in the Fourth Quarter of 2015


Fourth quarter Apple Watch sales spiked with end of year gift giving. December sales were over triple pre-holiday monthly sales.

New York, NY (PRWEB) March 02, 2016

Choose10, a financial data and analysis firm, polled over 5,000 American consumers and identified 215 Apple Watch users. Based on the purchasing patterns of these consumers, Apple Watch sales increased 244% in December of 2015 and 140% in the Fourth Quarter of 2015. Almost 46% of all Apple Watches so far have been given as gifts, causing a Christmas surge in Apple Watch sales. Preliminary data from January and February 2016 shows continued strong sales. Chris Field at Choose10 says, "This data indicates that the Apple Watch is performing far better than is commonly realized."

Excluding gifts and early pre-orders of Apple Watches, sales are now running at approximately double their post launch rate. Fully 68% of users report that the Apple Watch battery runs out at least once per week; however, 90% of users are happy with the Apple Watch. The surveys indicate the Apple Watch is most commonly being used as a complement to the iPhone. Users want the convenience of being able to see email and text without reaching for their smartphone.

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