Market Overview

UDN Outperforms ESPN, FOX Sports and NBC Sports Network as Fastest-Growing Cable Sports Network, Regardless of Language, in February

Share:
NEW YORK--(BUSINESS WIRE)--

Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI), today announced that UDN (Univision Deportes Network) continues to lead as the fastest-growing cable sports network, regardless of language, for the month of February, outperforming all cable sports networks including ESPN, Fox Sports and NBC Sports Network. UDN averaged 186,000 Total Viewers 2+ and 113,000 Adults 18-49 in primetime, an increase of +94% and +92% from a year ago, respectively. UDN ranks as the No. 1 Spanish-language sports network in total day and primetime among Total Viewers 2+ and Adults 18-49, outperforming ESPN Deportes, Fox Deportes. In primetime, UDN ranked in the top 5 of all cable sports networks, regardless of language, among Total Viewers 2+ and Adults 18-49 for the month of February.

ADDITIONAL HIGHLIGHTS

  • In February, Liga MX on UDN increased +29% versus last year among Total Viewers and +38% versus last year among Adults 18-49.
  • The Liga MX match between Tigres and America that aired on February 27th on UDN was the most-viewed club soccer match on any cable network, regardless of language, for the month of February. The match averaged 724,000 Total Viewers 2+ and 488,000 Adults 18-49.
  • Univision Deportes has aired the top 5 soccer matches of 2016 among all key demos, besting all English Premier League matches on NBC Networks.
  • During the week of February 8th, UDN out-delivered ESPN2, NBC Sports Network and Fox Sports 1, among others, in primetime among Adults 18-49. It was the second most-viewed cable sports network regardless of language, trailing only ESPN.

Source: Nielsen, NPM, NPMH (ESPD), L+SD data, Primetime (M-Su 8 p.m. – 11 p.m.)

About Univision Deportes

Univision Deportes is the multimedia sports division of Univision Communications Inc. (UCI) and includes UDN, the No. 1 Spanish-language sports network in the U.S. Univision Deportes' portfolio of rights includes 11 of the 18 teams in Liga MX, the Mexican National Team, the U.S. Men's & Women's National Teams, Major League Soccer, Copa MX, Copa Centroamericana, Copa América Centenario 2016, CONCACAF Gold Cup, CONCACAF Champions League, international friendlies, select matches from Liga de Ascenso in México, Portuguese First Division, Dutch First Division, FC Barcelona TV and Bayern Munich TV, México's Campeón de Campeones and SúperCopa, and Formula 1. Univision Deportes is also the exclusive home to shows such as Premios Univision Deportes, Solo Boxeo, Zona NBA, Republica Deportiva and Contacto Deportivo, the highest-rated Spanish-language sports studio show in the U.S., and delivers comprehensive coverage across platforms on all the latest from the NBA, NFL, MLB, and world of boxing.

About Univision Communications Inc.

Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country available in approximately 93% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 87% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish-language cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports network, Univision tlnovelas, a 24-hour cable network dedicated to telenovelas, ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns 59 television stations in major U.S. Hispanic markets and Puerto Rico; digital properties consisting of online and mobile websites and apps, including Univision.com, the most visited Spanish-language website among U.S. Hispanics, UVideos, a bilingual digital video network and Uforia, a music application featuring multimedia music content; and Univision Radio, the leading Spanish-language radio group in the U.S. which owns and operates 67 radio stations including stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico. UCI's assets also include a minority stake in El Rey Network, a 24-hour English-language general entertainment cable network and a joint venture with Disney/ABC Television Network for Fusion, a 24-hour English-language news and lifestyle TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.

Univision Deportes
Esther Mireya Tejeda, 646-560-4829
emtejeda@univision.net
@UCIPRTeam

View Comments and Join the Discussion!