Market Overview

Toyota Motor Sales Reports 5.2 Percent February Increase

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TORRANCE, Calif.--(BUSINESS WIRE)--

Toyota Motor Sales (TMS), U.S.A., Inc. today reported February 2016 sales of 189,852 vehicles, an increase of 5.2 percent from February 2015 on a volume basis. With the same number of selling days in February 2016 and 2015, sales were also up 5.2 percent on a daily selling rate (DSR) basis.

Toyota division February 2016 sales were up 5.8 percent on both a DSR and volume basis with sales of 166,618 units.

"Light trucks continue to drive strong demand in 2016," said Bill Fay, group vice president and general manager for the Toyota division. "The Toyota division had back-to-back, best-ever light truck monthly records, supported by another best-ever month in February for RAV4."

Lexus reported February 2016 sales of 23,234 units, an increase of 1.0 percent on a volume basis.

"As leaders in luxury crossover vehicles, it's no surprise to us that our SUV lineup continues to propel our sales performance," said Jeff Bracken, group vice president and general manager for the Lexus division. "It wasn't just a good month for SUVs, however—IS, CT and RC have exceeded our sales expectations for the month of February, validating the appeal of these models to the next generation of luxury consumer."

February 2016 Highlights:

  • Combined TMS light truck sales of 96,086 units, up 11.2 percent
  • RAV4 posts best-ever February with sales of 25,523 units; up more than 16 percent
  • Highlander reports best-ever February sales with sales of 12,466 units
  • 4Runner and Sienna up 32 and 5.5 percent respectively
  • Tacoma up 14.5 percent with sales of 14,172 units
  • NX up 39.1 percent
  • RX up 10.8 percent with sales of 7,192 units
  • LX up more than 81 percent

*Note: Unless otherwise stated, all figures reflect unadjusted sales volume

About Toyota

Toyota (NYSE: TM), the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we've built more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.8 million cars and trucks (nearly 2.5 million in the U.S.) in 2015 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.

 
TOYOTA U.S. SALES SUMMARY
February, 2016
               
-- CURRENT MONTH -- -- CALENDAR YEAR TO DATE --
DSR % VOL % DSR % VOL %
    2016   2015   CHG   CHG   2016   2015   CHG   CHG
TOTAL TOYOTA 189,852 180,467 5.2 5.2 351,135 349,661 4.6 0.4
TOTAL TOYOTA DIV. 166,618 157,472 5.8 5.8 306,968 303,535 5.3 1.1
TOTAL LEXUS   23,234   22,995   1.0   1.0   44,167   46,126   -0.3   -4.2
 
YARIS 908 1,364 -33.4 -33.4 1,456 2,806 -45.9 -48.1
COROLLA 29,342 27,839 5.4 5.4 51,704 55,196 -2.4 -6.3
MIRAI 30 0 N/A N/A 56 0 N/A N/A
PRIUS 10,550 12,018 -12.2 -12.2 19,861 24,262 -14.7 -18.1
CAMRY 32,405 32,942 -1.6 -1.6 59,253 59,705 3.4 -0.8
AVALON 3,961 4,102 -3.4 -3.4 7,558 8,883 -11.4 -14.9
SCION FR-S 554 806 -31.3 -31.3 1,061 1,552 -28.8 -31.6
SCION iA 2,305 0 N/A N/A 4,145 0 N/A N/A
SCION iM 1,317 0 N/A N/A 2,567 0 N/A N/A
SCION iQ 1 90 -98.9 -98.9 3 167 -98.1 -98.2
SCION xD 1 122 -99.2 -99.2 4 342 -98.8 -98.8
SCION xB 787 1,469 -46.4 -46.4 1,569 2,897 -43.6 -45.8
SCION tC 917 1,377 -33.4 -33.4 1,632 2,596 -34.5 -37.1
TOTAL SCION 5,882 3,864 52.2 52.2 10,981 7,554 51.4 45.4
TOTAL TOYOTA DIV. CAR   83,708   82,129   1.9   1.9   151,499   158,406   -0.4   -4.4
 
CT 762 978 -22.1 -22.1 1,384 1,983 -27.3 -30.2
IS 2,961 3,383 -12.5 -12.5 5,139 6,758 -20.8 -24.0
RC 920 984 -6.5 -6.5 1,675 1,831 -4.7 -8.5
ES 3,826 4,192 -8.7 -8.7 7,226 8,272 -9.0 -12.6
GS 1,167 1,851 -37.0 -37.0 2,465 3,530 -27.3 -30.2
LS 374 506 -26.1 -26.1 771 1,172 -31.5 -34.2
LFA 2 1 100.0 100.0 3 3 4.2 0.0
TOTAL LEXUS CAR   10,058   11,895   -15.4   -15.4   18,709   23,549   -17.2   -20.6
TOTAL TOYOTA CAR   93,766   94,024   -0.3   -0.3   170,208   181,955   -2.6   -6.5
 
RAV4 25,523 21,943 16.3 16.3 47,077 41,767 17.4 12.7
FJ CRUISER 0 25 -100.0 -100.0 1 183 -99.4 -99.5
VENZA 124 2,272 -94.5 -94.5 308 4,377 -92.7 -93.0
HIGHLANDER 12,466 11,263 10.7 10.7 23,724 22,323 10.7 6.3
4RUNNER 8,476 6,420 32.0 32.0 15,972 13,365 24.5 19.5
SIENNA 11,541 10,935 5.5 5.5 22,533 19,868 18.1 13.4
SEQUOIA 954 856 11.4 11.4 1,806 1,760 6.9 2.6
LAND CRUISER 229 205 11.7 11.7 502 456 14.7 10.1
TOTAL TOYOTA DIV. SUV   47,772   42,984   11.1   11.1   89,390   84,231   10.5   6.1
 
TACOMA 14,172 12,372 14.5 14.5 26,889 23,781 17.8 13.1
TUNDRA 8,301 9,052 -8.3 -8.3 15,533 17,249 -6.2 -9.9
TOTAL TOYOTA DIV. PICKUP   22,473   21,424   4.9   4.9   42,422   41,030   7.7   3.4
TOTAL TOYOTA DIV. TRUCK   82,910   75,343   10.0   10.0   155,469   145,129   11.6   7.1
 
NX 3,709 2,666 39.1 39.1 6,842 5,478 30.1 24.9
RX 7,192 6,490 10.8 10.8 14,148 13,059 12.9 8.3
GX 1,650 1,653 -0.2 -0.2 3,258 3,456 -1.8 -5.7
LX 527 291 81.1 81.1 1,112 584 98.3 90.4
TOTAL LEXUS TRUCK   13,176   11,100   18.7   18.7   25,458   22,577   17.5   12.8
TOTAL TOYOTA TRUCK   96,086   86,443   11.2   11.2   180,927   167,706   12.4   7.9
 
SELLING DAYS   24   24           48   50        
DSR = DAILY SELLING RATE
 
TOYOTA U.S. SALES SUMMARY
February, 2016
               
-- CURRENT MONTH -- -- CALENDAR YEAR TO DATE --
DSR % VOL % DSR % VOL %
    2016   2015   CHG   CHG   2016   2015   CHG   CHG
* NORTH AMERICAN BUILT VEHICLES
 
COROLLA 29,342 27,839 5.4 5.4 51,704 55,196 -2.4 -6.3
CAMRY 32,396 32,927 -1.6 -1.6 59,236 59,673 3.4 -0.7
AVALON 3,961 4,102 -3.4   -3.4 7,558 8,883 -11.4   -14.9
SCION iA 2,305 0 N/A   N/A 4,145 0 N/A   N/A
RAV4 15,011 15,844 -5.3 -5.3 27,474 30,165 -5.1 -8.9
VENZA 124 2,272 -94.5 -94.5 308 4,377 -92.7 -93.0
HIGHLANDER 12,070 11,007 9.7 9.7 22,953 21,799 9.7 5.3
SIENNA 11,541 10,935 5.5 5.5 22,533 19,868 18.1 13.4
SEQUOIA 954 856 11.4 11.4 1,806 1,760 6.9 2.6
TACOMA 14,172 12,372 14.5 14.5 26,889 23,781 17.8 13.1
TUNDRA 8,301 9,052 -8.3 -8.3 15,533 17,249 -6.2 -9.9
                     
ES 1,590 0 N/A   N/A   2,594   0   N/A   N/A
RX 6,544 6,127 6.8 6.8 12,448 12,136 6.8 2.6
 
TOTAL 138,311 133,333 3.7 3.7 255,181 254,887 4.3 0.1
N.A. VEHICLES % OF TOTAL   72.9%   73.9%           72.7%   72.9%        
 
TOYOTA DIV. IMPORT CAR 15,704 17,261 -9.0 -9.0 28,856 34,654 -13.3 -16.7
LEXUS IMPORT CAR 8,468 11,895 -28.8 -28.8 16,115 23,549 -28.7 -31.6
TOYOTA DIV NA BUILT CARS 68,004 64,868 4.8   4.8 122,643 123,752 3.2   -0.9
LEXUS NA BUILT CARS 1,590 0 N/A   N/A 2,594 0 N/A   N/A
TOTAL TOYOTA CARS   93,766   94,024   -0.3   -0.3   170,208   181,955   -2.6   -6.5
 
TOYOTA DIV. IMPORT TRUCK 20,737 13,005 59.5 59.5 37,973 26,130 51.4 45.3
LEXUS IMPORT TRUCK 6,632 4,973 33.4 33.4 13,010 10,441 29.8 24.6
TOYOTA DIV NA BUILT TRUCK 62,173 62,338 -0.3 -0.3 117,496 118,999 2.9 -1.3
LEXUS NA BUILT TRUCK 6,544 6,127 6.8 6.8 12,448 12,136 6.8 2.6
TOTAL TOYOTA TRUCK   96,086   86,443   11.2   11.2   180,927   167,706   12.4   7.9
 
SELLING DAYS   24   24           48   50        
DSR = DAILY SELLING RATE
 
--CURRENT MONTH-- --CALENDAR YEAR TO DATE--
Memo: 2016 2015 DSR 2016 2015 DSR
Toyota Prius Sedan 7,169 7,070 1.4% 13,502 14,386 -2.2%
Toyota Prius V (only) 1,112 1,850 -39.9% 2,317 3,763 -35.9%
Toyota Prius C (only) 2,263 2,701 -16.2% 4,026 5,315 -21.1%
Toyota Prius Phv (only) 6 397 -98.5% 16 798 -97.9%
Toyota Rav4 Hybrid 2,438 0 N/A 4,411 0 N/A

Toyota Business Communications
Toni Honsowetz, (310) 468-4291
Amanda Rice, (310) 468-1745
Aaron Fowles, (469) 292-1097
or
Lexus Public Relations
Moe Durand, (310) 468-1601
or
Media Web sites:
http://www.toyotanewsroom.com
http://www.lexusnewsroom.com
http://www.scionnewsroom.com

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