Market Overview

FCA Content on Demand Website Overhaul Features Video-centric Home Page and Easy Navigation


AUBURN HILLS, Mich., Feb. 29, 2016 /PRNewswire/ -- An entirely updated version of FCA Content on Demand ( presents an engaging and easy-to-access digital doorway into a constantly changing mix of stories, videos and social content related to Fiat Chrysler Automobiles, its brands, people and products.

When readers visit, they are presented with a prominent video carousel from which the latest featured videos can be viewed. By choosing filters that include specific brands, models, subjects and platforms, readers are able to quickly find links to content that interests them. Content is created by dozens of third-party sources, such as independent product reviews, news articles, videos, or posts on Facebook, blogs, Twitter, Instagram and Pinterest. also offers readers an opportunity to submit their own user-generated content, such as stories and videos, to be included On Demand. Including a mix of content from across the car-loving globe gives the website's users a rich blend of information and perspectives on the topics of their choice.

It's all about pulling together content to provide engaging, entertaining and useful information about Fiat Chrysler Automobiles and its brands, Ram, Dodge, Chrysler, Jeep®, SRT, FIAT, Alfa Romeo and Mopar, all in one place, at the click of a mouse or touch of a screen, On Demand. Now, with this new version of FCA Content on Demand, it's easier than ever. The video below provides simple instructions for navigating the site and searching for desired content ... On Demand. 

FCA US LLC is a North American automaker with a new name and a long history. Headquartered in Auburn Hills, Michigan, FCA US is a member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies. FCA US designs, engineers, manufactures and sells vehicles under the Chrysler, Jeep, Dodge, Ram and FIAT brands, as well as the SRT performance vehicle designation. The company also distributes the Alfa Romeo 4C model and Mopar products. FCA US is building upon the historic foundations of Chrysler, the innovative American automaker first established by Walter P. Chrysler in 1925; and Fiat, founded in Italy in 1899 by pioneering entrepreneurs, including Giovanni Agnelli.

FCA, the seventh-largest automaker in the world based on total annual vehicle sales, is an international automotive group. FCA is listed on the New York Stock Exchange under the symbol "FCAU" and on the Mercato Telematico Azionario under the symbol "FCA."

Follow FCA US news and video on:
FCA Content On Demand (COD):
Company blog:
Company website:
Media website:
Twitter (Spanish):

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