Market Overview

Credera's Longstanding Client, Pep Boys, to be Showcased at eTail West for Outstanding Mobile Strategy

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DALLAS--(BUSINESS WIRE)--

The Pep Boys – Manny, Moe & Jack (NYSE: PBY), the nation's leading automotive aftermarket service and retail chain, and multi-year Credera client, will be showcased at eTail West for their innovative mobile strategy. Chris Vitale, Vice President, Digital Operations and eCommerce, and Amanda Kendrick, Director of eCommerce, will kick off the Mobile Summit with a keynote presentation on Pep Boys' mobile journey.

Their presentation will highlight how Pep Boys is performing, defining success, and planning for the future. Mr. Vitale and Ms. Kendrick will share how Pep Boys has increased mobile conversion rates by 85% in the past six months.

Credera, a leading management consulting, user experience and technology solutions firm, will join Pep Boys at eTail West. Credera has been intimately involved in Pep Boys' mobile strategy since 2009. Credera's team works closely with Mr. Vitale to help Pep Boys increase customer conversion in both their retail and service channels.

"I am consistently impressed with Pep Boys' determination to improve their mobile experience," says Phil Lockhart, Principal at Credera. "They continue to makes strides in mobile conversion and it is great to see their efforts pay off."

eTail West, one of the leading online retail conferences, takes place February 22-25 in Palm Desert, California. Credera is co-exhibiting with Broadleaf Commerce, an open-source eCommerce framework targeted at facilitating the development of enterprise-class, commerce-driven sites, in booth #910.

About Pep Boys

Since 1921, Pep Boys has been the nation's leading automotive aftermarket chain. With over 7,500 service bays in over 800 locations in 35 states and Puerto Rico, Pep Boys offers name-brand tires; automotive maintenance and repair; parts and expert advice for the Do-It-Yourselfer; commercial auto parts delivery; and fleet maintenance and repair. Customers can find the nearest location by calling 1-800-PEP BOYS (1-800-737-2697) or by visiting www.pepboys.com.

About Credera

Credera is a full-service management consulting, user experience, and technology solutions firm with clients ranging from Fortune 500 companies to emerging industry leaders. Clients hire us to own their toughest challenges; they retain us because we keep our promises. Capabilities in strategy, analytics, technology, and design ensure client success. Founded in 1999, Credera is headquartered in Dallas, TX and hosts offices in Houston and Denver. www.credera.com

Credera
Morgan Eseke, 972-759-1845
Marketing Manager
meseke@credera.com

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