Market Overview

Ford Brand SUVs Post Strongest Start since 2004; Ford Vans Have Best Start in 31 Years, Thanks to New Transit

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DEARBORN, Mich.--(BUSINESS WIRE)--

Coming off strong results last January, Ford Motor Company's total U.S. sales of 173,723 vehicles declined 3 percent last month versus a year ago.

Bright spots for January include industry-leading transaction price increases for the month, the best start since 2004 for Ford brand SUV sales and an 8-percent gain in sales for Lincoln.

"For Ford, overall transaction prices were up $1,800 in January – almost three times more than the overall industry average – driven largely by strong customer demand, especially for our SUVs and F-Series pickups," said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service.

Ford SUVs totaled 50,212 sales last month – a 3 percent increase versus a year ago and the brand's best sales start since 2004. The all-new Edge was the biggest driver, posting a 26 percent jump on sales of 9,533 vehicles.

Transit sales increased 51 percent in January with 9,631 vehicles sold, lifting overall Ford van performance 20 percent for their best start since 1985.

F-Series January sales totaled 51,540 vehicles, down 5 percent. F-Series average transaction pricing grew $2,500 last month, while incentive spending was down $500 versus a year ago.

"We continue seeing strong commercial fleet orders for F-150 and will be filling more orders this year," LaNeve said. "As the largest seller of commercial vehicles, this represents good news for Ford trucks and the overall economy."

Lincoln sales increased 8 percent, for the best start of the year since 2008. Lincoln sold 7,177 vehicles, and the all-new MKX posted a 51 percent increase with 2,052 vehicles sold. It was Lincoln's best January for SUVs since 2001.

 

FORD MOTOR COMPANY JANUARY 2016 U.S. SALES

               

January

%

Year-To-Date

%

2016

2015

Change

2016

2015

Change

SALES BY BRAND
Ford 166,546 171,732 -3.0 166,546 171,732 -3.0
Lincoln 7,177 6,619 8.4 7,177 6,619 8.4
Total Vehicles 173,723 178,351 -2.6 173,723 178,351 -2.6
 
SALES BY TYPE
Cars 50,032 56,961 -12.2 50,032 56,961 -12.2
Utilities 54,905 52,733 4.1 54,905 52,733 4.1
Trucks 68,786 68,657 0.2 68,786 68,657 0.2
Total Vehicles 173,723 178,351 -2.6 173,723 178,351 -2.6
 
FORD BRAND
Fiesta 2,560 3,454 -25.9 2,560 3,454 -25.9
Focus 12,977 18,478 -29.8 12,977 18,478 -29.8
C-MAX 987 1,160 -14.9 987 1,160 -14.9
Fusion 19,877 19,694 0.9 19,877 19,694 0.9
Taurus 3,112 2,328 33.7 3,112 2,328 33.7
Police Interceptor Sedan 455 678 -32.9 455 678 -32.9
Mustang 7,580 8,694 -12.8 7,580 8,694 -12.8
Ford Cars 47,548 54,486 -12.7 47,548 54,486 -12.7
 
Escape 19,219 20,054 -4.2 19,219 20,054 -4.2
Edge 9,533 7,581 25.7 9,533 7,581 25.7
Flex 1,991 1,458 36.6 1,991 1,458 36.6
Explorer 14,266 14,995 -4.9 14,266 14,995 -4.9
Police Interceptor Utility 2,348 2,041 15.0 2,348 2,041 15.0
Expedition 2,855 2,460 16.1 2,855 2,460 16.1
Ford Utilities 50,212 48,589 3.3 50,212 48,589 3.3
 
F-Series 51,540 54,370 -5.2 51,540 54,370 -5.2
E-Series 2,959 3,308 -10.6 2,959 3,308 -10.6
Transit 9,631 6,380 51.0 9,631 6,380 51.0
Transit Connect 3,411 3,689 -7.5 3,411 3,689 -7.5
Heavy Trucks 1,245 910 36.8 1,245 910 36.8
Ford Trucks 68,786 68,657 0.2 68,786 68,657 0.2
 
Ford Brand 166,546 171,732 -3.0 166,546 171,732 -3.0
 
 

January

%

Year-To-Date

%

2016

2015

Change

2016

2015

Change

LINCOLN BRAND
MKZ 1,946 1,830 6.3 1,946 1,830 6.3
MKS 538 645 -16.6 538 645 -16.6
Lincoln Cars 2,484 2,475 0.4 2,484 2,475 0.4
 
MKC 1,436 1,602 -10.4 1,436 1,602 -10.4
MKX 2,052 1,358 51.1 2,052 1,358 51.1
MKT 505 268 88.4 505 268 88.4
Navigator 700 916 -23.6 700 916 -23.6
Lincoln Utilities 4,693 4,144 13.2 4,693 4,144 13.2
 
Lincoln Brand 7,177 6,619 8.4 7,177 6,619 8.4
 

About Ford Motor Company

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 199,000 employees and 67 plants worldwide, the company's core business includes designing, manufacturing, marketing, financing and servicing a full line of Ford cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury vehicles. At the same time, Ford is aggressively pursuing emerging opportunities through Ford Smart Mobility, the company's plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics. For more information regarding Ford, its products worldwide or Ford Motor Credit Company, visit www.corporate.ford.com.

For news releases, related materials and high-resolution photos and video, visit www.media.ford.com.

Ford Motor Company
Erich Merkle
313.806.4562
emerkle2@ford.com

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