Market Overview

NRF Publication, STORES Magazine, Recognizes Pep Boys and Credera for Ecommerce Excellence


The Pep Boys – Manny, Moe & Jack (NYSE: PBY), the nation's leading automotive aftermarket service and retail chain, together with Credera, a management and technology consulting firm, was recently recognized by STORES Magazine for developing and implementing an outstanding ecommerce strategy. Utilizing the Broadleaf Commerce open source ecommerce platform and a service-first approach, Pep Boys has dramatically increased online revenue while providing customers with a seamless omni-channel experience.

"We have rapidly seen the sales results from our ecommerce projects with Credera reach over $100M dollars," says Tom Carey, Pep Boys' Chief Customer Officer.

Pep Boys' philosophy has always been to lead with service. This is no different when it comes to their ecommerce strategy. Their goal is to fully integrate the ecommerce experience with the in-store service experience for the customer.

"Achieving the vision required a highly customized ecommerce solution with deep integration to Pep Boys' enterprise store and inventory systems," said Brian Polster, Chief Executive Officer, Broadleaf Commerce.

Operationally, ecommerce purchases fold smoothly into existing in-store processes for service appointments and inventory management. Remarkably, educating sales staff requires less than 30 minutes of training when systems and processes are strategically integrated.

"Educating sales associates isn't difficult because the platform is so seamless," says Mr. Carey. "It's connected to all the systems we have on the front end and back end, so it's familiar."

"It's amazing to see what Pep Boys has accomplished," said Phil Lockhart, Principal at Credera who worked on the Pep Boys project. "Credera is honored to have been apart of Pep Boys' success."

Additional Information:

Credera and Broadleaf Commerce will be co-exhibiting at the National Retail Federation's Annual Convention & Expo in New York City, NY from January 17, 2016 through January 19, 2016. Visit us in the exhibit hall at booth #220.

About Pep Boys

Since 1921, Pep Boys has been the nation's leading automotive aftermarket chain. With over 7,500 service bays in over 800 locations in 35 states and Puerto Rico, Pep Boys offers name-brand tires; automotive maintenance and repair; parts and expert advice for the Do-It-Yourselfer; commercial auto parts delivery; and fleet maintenance and repair. Customers can find the nearest location by calling 1- 800-PEP BOYS (1-800-737-2697) or by visiting

About Broadleaf Commerce, LLC

Broadleaf Commerce is the owner of an open-source eCommerce framework targeted at facilitating the development of enterprise-class, commerce-driven sites by providing a robust data and services model, a rich administration platform, and specialized tooling that takes care of core commerce functionality.

About Credera

Credera is a full-service management consulting, user experience, and technology solutions firm with clients ranging from Fortune 500 companies to emerging industry leaders. Clients hire us to own their toughest challenges; they retain us because we keep our promises. Capabilities in strategy, analytics, technology, and design ensure client success.

Morgan Eseke, 972-759-1845
Marketing Manager

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