Market Overview

TrueCar Finds Huge Year-End Auto Sales Close Generates Record $58 Billion Revenue in December

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SANTA MONICA, Calif.--(BUSINESS WIRE)--

TrueCar, Inc. (NASDAQ: TRUE) projects U.S. revenue from new vehicle sales reached a record high for the month of $58 billion in December, up 15.4 percent from a year ago, capping a year of revenue and unit sales peaks. December marked the 24th consecutive month of record-setting revenue for the auto industry.

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Despite a likely increase in incentive spending, robust sales and higher average transaction prices helped automakers post a $7.7 billion gain in revenue versus December 2014.

As previously announced, TrueCar projects that sales of new cars and light trucks grew by 12.8 percent last month.

"This revenue figure is a remarkable conclusion to a historic year for auto sales," said Eric Lyman, TrueCar's vice president of industry insights. "Looking ahead, automakers are in an excellent position to kick off 2016. Interest rates remain low, the employment outlook is strong and Millennials continue to enter the market in greater numbers, supporting our expectation of 18 million new vehicle sales this year."

TrueCar estimates the average transaction price (ATP) for a new light vehicle was $34,081 in December, up 2.4 percent from a year ago. Average incentive spending per unit rose by $114 to $3,063. The ratio of incentive spending to ATP was 9 percent, up from 8.9 percent a year ago.

"Average transaction prices topped $34,000 for the first time ever last month," said Stacey Doyle, TrueCar's senior industry analyst. "A rich mix of luxury vehicles and full-size pickups helped fuel this increase. We expect average transaction prices in 2016 to rise at a similar pace, around 2 percent."

Full-size pickups were popular among consumers on the TrueCar platform. Ford's F-Series, FCA's Ram and the Chevrolet Silverado all made the top 10 models last month as the automakers continue to fight for market share in this popular category. While F-Series remains the best-selling pickup this year, Silverado gained 2.2 percentage points of market share in the full-size pickup segment compared to last year.

Average Transaction Price (ATP)

Manufacturer      

Dec. 2015

Forecast

      Dec. 2014       Nov. 2015      

Percent

Change vs.

Dec. 2014

     

Percent

Change vs.

Nov. 2015

BMW (BMW, Mini)       $51,898       $47,873       $50,918       8.4%       1.9%
Daimler (Mercedes-Benz, Smart)       $59,640       $56,681       $59,410       5.2%       0.4%
FCA (Chrysler, Dodge, Jeep, Ram, Fiat)       $33,539       $32,469       $33,327       3.3%       0.6%
Ford (Ford, Lincoln)       $35,663       $34,333       $35,064       3.9%       1.7%
GM (Buick, Cadillac, Chevrolet, GMC)       $37,713       $36,486       $36,176       3.4%       4.2%
Honda (Acura, Honda)       $28,388       $27,471       $27,953       3.3%       1.6%
Hyundai       $23,671       $24,014       $23,449       -1.4%       0.9%
Kia       $24,121       $24,135       $24,021       -0.1%       0.4%
Nissan (Nissan, Infiniti)       $28,282       $27,395       $27,965       3.2%       1.1%
Subaru       $27,727       $27,178       $27,719       2.0%       0.0%
Toyota (Lexus, Scion, Toyota)       $32,333       $31,848       $31,511       1.5%       2.6%
Volkswagen (Audi, Porsche, Volkswagen)       $40,756       $37,706       $39,266       8.1%       3.8%
Industry       $34,081       $33,297       $33,310       2.4%       2.3%
                             

TrueCar estimates the average incentive for light vehicles in December will increase $114, or 3.9 percent, from a year ago, and decreasing $13, or 0.4 percent, from November 2015.

Incentive per Unit Spending

Manufacturer      

Dec. 2015

Forecast

      Dec. 2014       Nov. 2015      

Percent

Change vs.

Dec. 2014

     

Percent

Change vs.

Nov. 2015

BMW (BMW, Mini)       $5,019       $5,733       $5,012       -12.4%       0.1%
Daimler (Mercedes-Benz, Smart)       $4,712       $5,693       $4,870       -17.2%       -3.3%
FCA (Chrysler, Dodge, Jeep, Ram, Fiat)       $3,553       $3,185       $3,523       11.5%       0.9%
Ford (Ford, Lincoln)       $3,162       $3,093       $3,238       2.2%       -2.3%
GM (Buick, Cadillac, Chevrolet, GMC)       $3,710       $3,509       $3,813       5.7%       -2.7%
Honda (Acura, Honda)       $1,847       $2,241       $1,826       -17.6%       1.1%
Hyundai       $2,163       $1,731       $2,184       24.9%       -1.0%
Kia       $2,997       $2,748       $2,990       9.1%       0.2%
Nissan (Nissan, Infiniti)       $3,716       $3,672       $3,746       1.2%       -0.8%
Subaru       $582       $769       $574       -24.3%       1.5%
Toyota (Lexus, Scion, Toyota)       $2,284       $1,965       $2,357       16.2%       -3.1%
Volkswagen (Audi, Porsche, Volkswagen)       $3,506       $2,683       $3,533       30.7%       -0.7%
Industry       $3,063       $2,949       $3,076       3.9%       -0.4%
                             

This month's ratio of incentive to ATP for light vehicles was 9 percent, up 1.5 percent from December 2014, and down 2.7 percent from November 2015, based on TrueCar analysis. Subaru, Daimler and Honda show the most improvement in ATP ratio in December versus the year-earlier month.

Incentive Spending as a Percentage of ATP

Manufacturer      

Dec. 2015

Forecast

      Dec. 2014       Nov. 2015      

Percent

Change vs.

Dec. 2014

 

     

Percent

Change vs.

Nov. 2015

BMW (BMW, Mini)       9.7%       12.0%       9.8%       -19.2%       -1.8%
Daimler (Mercedes-Benz, Smart)       7.9%       10.0%       8.2%       -21.3%       -3.6%
FCA (Chrysler, Dodge, Jeep, Ram, Fiat)       10.6%       9.8%       10.6%       8.0%       0.2%
Ford (Ford, Lincoln)       8.9%       9.0%       9.2%       -1.6%       -4.0%
GM (Buick, Cadillac, Chevrolet, GMC)       9.8%       9.6%       10.5%       2.3%       -6.7%
Honda (Acura, Honda)       6.5%       8.2%       6.5%       -20.2%       -0.4%
Hyundai       9.1%       7.2%       9.3%       26.7%       -1.9%
Kia       12.4%       11.4%       12.4%       9.1%       -0.2%
Nissan (Nissan, Infiniti)       13.1%       13.4%       13.4%       -2.0%       -1.9%
Subaru       2.1%       2.8%       2.1%       -25.8%       1.4%
Toyota (Lexus, Scion, Toyota)       7.1%       6.2%       7.5%       14.5%       -5.6%
Volkswagen (Audi, Porsche, Volkswagen)       8.6%       7.1%       9.0%       20.9%       -4.4%
Industry       9.0%       8.9%       9.2%       1.5%       -2.7%
                             

Total Net Revenue

Manufacturer          

Dec. 2015

Forecast

          Dec. 2014          

Percent

Change vs.

Dec. 2014

BMW (BMW, Mini)           $2,719,464,266           $2,307,574,346           17.8%
Daimler (Mercedes-Benz, Smart)           $2,653,960,124           $2,169,181,870           22.3%
FCA (Chrysler, Dodge, Jeep, Ram, Fiat)           $7,824,631,230           $6,320,837,637           23.8%
Ford (Ford, Lincoln)           $8,534,154,088           $7,531,595,877           13.3%
GM (Buick, Cadillac, Chevrolet, GMC)           $11,604,289,455           $10,014,786,738           15.9%
Honda (Acura, Honda)           $4,306,520,192           $3,771,246,351           14.2%
Hyundai           $1,737,478,395           $1,549,071,098           12.2%
Kia           $1,418,312,976           $1,100,242,245           28.9%
Nissan (Nissan, Infiniti)           $3,911,464,907           $3,213,926,610           21.7%
Subaru           $1,441,782,856           $1,356,807,294           6.3%
Toyota (Lexus, Scion, Toyota)           $7,740,473,025           $6,849,135,336           13.0%
Volkswagen (Audi, Porsche, Volkswagen)           $2,127,440,595           $2,153,465,072           -1.2%
Industry           $57,923,375,721           $50,189,866,683           15.4%
                             

About TrueCar

TrueCar, Inc. (NASDAQ: TRUE) gives consumers transparent insight into what others paid and access to guaranteed savings off MSRP from TrueCar Certified Dealers. TrueCar's network of more than 10,000 trusted Certified Dealers is committed to providing upfront pricing information and a hassle-free buying experience. TrueCar powers car-buying programs for some of the largest U.S. membership and service organizations, including AARP, American Express, AAA, Sam's Club and USAA. Not all program features are available in all states. TrueCar is headquartered in Santa Monica, California, with offices in San Francisco and Austin, Texas. For more information about TrueCar and industry analysis please visit www.truecar.com and insights.true.com. Follow us on Facebook or Twitter.

TrueCar media line: +1-844-469-8442 (US toll-free) | Email: pressinquiries@truecar.com

TrueCar, Inc.
Carly Schaffner, 424-258-8897
pressinquiries@truecar.com
CSchaffner@truecar.com

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