Market Overview

Rite Aid Kicks Off 2016 By Offering Even More Ways to Save for Wellness+ with Plenti Members


Now through January 23, Rite Aid is celebrating the New Year by offering wellness+ with Plenti members a special opportunity to begin accumulating Plenti points for 2016, in addition to regular weekly offers. Customers can earn 1,000 Plenti points on every $30 spent on participating products in stores or online at*

To participate, members of the free wellness+ with Plenti program can look for the yellow "2016 Starting Points" tag on store shelves. These points can be used for at least two years on future savings at Rite Aid and Plenti partners including AT&T, ExxonMobil and Macy's.

"As we kickoff 2016, we wanted to give our most loyal customers an opportunity to get a jump start on earning Plenti points in the new year," said John Learish, Rite Aid senior vice president of marketing. "By participating in our "2016 Starting Points" promotion, our customers will have the opportunity to earn thousands of Plenti points while shopping for everyday items. For every $30 spent, our shoppers will earn 1,000 Plenti points, worth at least $10 in savings for future purchases."

With over 13,000 products participating in the promotion, shoppers can earn starting points on items across the store such as beauty, first aid, vitamins, personal care, home goods, food and beverage and more. For a complete list of participating products or promotion details, visit

New and existing wellness+ members can now sign up for wellness+ with Plenti at any Rite Aid store nationwide or online at Once enrolled, members of wellness+ with Plenti will earn Plenti points on featured items they buy.

Rite Aid Corporation (NYSE: RAD) is one of the nation's leading drugstore chains with nearly 4,600 stores in 31 states and the District of Columbia and fiscal 2015 annual revenues of $26.5 billion. Information about Rite Aid, including corporate background and press releases, is available through the company's website at

*Customers can earn up to 8,000 Plenti points during the 4-week promotional period, with a limit of two $10 offers per wellness+ with Plenti card each week.

Rite Aid Corporation
Kristin Kellum: 717-975-5713

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