Market Overview

Manthan Innovates to Bring Big Data Predictive Analytics for Accurate Marketing Insights


Marketers can now gain actionable customer insights even from large amounts of multi-structured data quickly and cost effectively, with next gen cluster computing technology.

Santa Clara, CA (PRWEB) December 15, 2015

Marketers now have a sophisticated, yet easy to use analytics solution to interpret large amounts of customer data, from enterprise and external sources. Armed with a deeper understanding of customer behaviour, marketers can drive better personalization and customer engagement across the marketing lifecycle.

Manthan, the world leader in big data and analytics, has optimized its customer marketing analytics product, Customer360, with algorithms for Apache Spark, thereby enabling modern marketers to analyze terabytes of structured and unstructured data in minutes.

"The uniqueness that we bring to the market is the combination of specific algorithms tailored to the customer marketing scenarios and their ability to analyse large volumes of multi-structured data. It allows the marketer to focus on what he knows best – marketing. The rest is taken care of by the product itself" said Anand Sri Ganesh, Chief Product Officer, Manthan.

"Now, marketers can get personalized product and offer recommendations after analyzing the data of 25 million customers, 3 Billion transactions at an SKU level, within 20 minutes," he added.

Marketers have been constrained by the daunting infrastructure and skill investment in building a strong analytics support. Often, the algorithms and business scenarios don't align seamlessly for predictive or prescriptive analytics that is needed to decode the customer journey.

Customer360 pre-empts these scenarios by using Big Data innovations and a vast library of pre-built algorithms that cover various customer marketing scenarios and behavioural models. This allows marketers to extract the insights from the algorithms for campaign decisions, cross sell/ up sell opportunities, churn predictions etc., at any time across the marketing lifecycle. They need not worry about the underlying algorithm, supporting computing power or infrastructure that is required otherwise to compute data at scale.

Today, Customer360 is being used by leading businesses across the globe to sharpen their marketing campaigns, improve customer engagement and boost revenues. In the first quarter of operation, a large fashion retailer saw a 27% lift in its footwear division's monthly sales with targeted marketing and personalized promotions.

Manthan will again have a major presence at the National Retail Federation (NRF) Convention & Expo that will be held January 17-20, 2016 at New York City's Jacob K. Javits Convention Center. Meet Manthan's Analytics experts at booth #3751 at the NRF Convention & Expo.

About Manthan :

Manthan is the Chief Analytics Officer for consumer industries worldwide. Manthan's portfolio of analytics-enabled business applications, advanced analytics platforms and solutions are architected to help users across industries walk the complete data-to-result path - analyze, take guided decisions and execute these decisions real-time. Sophisticated, yet intuitive analytical capability coupled with the power of big data, mobility and cloud computing, brings users business-ready applications that provide on-demand access and real-time execution - the only path to profit in a contemporary, on-demand and connected economy. Manthan is one of the most awarded analytics innovators among analysts and customers alike .To see how your business can gain from analytics, visit

Reach out to Manthan on Twitter, Facebook, or LinkedIn.

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