Blueport Retailers Close Out 2015 with Blockbuster Boxing Day
Blueport Commerce, the leading provider of e-commerce technology and services for the retail furniture industry, reported a 419% year-over-year increase in Boxing Day sales, surpassing Cyber Monday as the largest sales day to-date on the Blueport Platform.
Growth was driven by the addition of Canadian retailers to the Blueport platform, compounded by new and existing Canadian retailers on the platform growing an average of 45% compared to last year. Blueport attributes this strong growth in comparable sales to the many platform enhancements the company implemented in 2015, as well as compelling Boxing Day offers throughout the weekend. Christmas Eve in particular saw a 163% increase year-over-year in online revenue for Canadian retailers compared to last year.
"The month of December overall has been a record-breaking sales period for our clients and we're ecstatic to see the continued momentum this past weekend," said Randy Goldstein, Blueport Commerce Executive Vice President, Ecommerce. "Our clients' success this holiday weekend, and particularly Boxing Day, is illustrative of the opportunity that ecommerce presents for retailers in this category. On days when stores have traditionally been closed—and in furniture, a retail sector that can be overlooked in December—our clients have been hugely successful generating revenue online by implementing aggressive digital marketing strategies and providing a seamless path to purchase."
With strong investment by Blueport in its mobile capabilities and a continued shift in consumer technology trends, mobile usage grew sharply across the Blueport platform in 2015 and this holiday was no exception. Visitors from mobile devices on Christmas Eve through Boxing Day grew 47% compared to the same period last year, with mobile accounting for 14% of all revenue – a 67% spike in conversion rate.
In addition to mobile, Blueport clients saw an uptick in a variety of key performance indicators that led to the stellar results from December 24th through Boxing Day:
- 14% increase in visits year-over-year
- 29% increase in orders year-over-year
- 27% increase in revenue per visit year-over-year
"Our clients' success this weekend is a continued testament the hard work that went into enhancing our platform this past year as well as the deep, strategic relationships we continue to build with our clients," said Goldstein. "We can't think of a better way to cap off 2015 and look forward to building on this success in 2016."
About Blueport Commerce
Blueport Commerce helps leading furniture retailers capture their e-commerce opportunity. We marry retailers' brick-and-mortar infrastructure and expertise with our decade of online furniture experience, innovative technology, and unique marketing and sales solutions.
Leading furniture retailers run their websites on Blueport's SaaS e-commerce platform, driving sales online and in their stores. Plus, Blueport drives additional sales for furniture retailers through Furniture.com, our e-commerce marketplace. To learn more visit www.blueport.com or connect with us on LinkedIn, Facebook, Twitter, or through our blog.
Kate Putnam, 617-275-7213