31% of Americans Have Shopped on Christmas Eve for Last-Minute Gifts
Black Friday has come and gone, but that doesn't mean holiday shopping is in the bag. In fact, leading appliances, electronics and furniture retailer hhgregg (NYSE: HGG) launched its second annual holiday shopping survey1 to uncover the truth about holiday spending habits and found that nearly one in 10 (nine percent) Americans put off even starting their shopping list until the final week. Even more last minute? One in three (32 percent) say they sometimes or often shop on Christmas Eve.
"We know our customers are shopping throughout the month of December, so the deals don't stop after Black Friday," said Dennis May, CEO of hhgregg. "We're here to help customers continue to cross the hottest holiday gift items off their lists, up until the very last minute if that's the case."
So what are Americans looking for this holiday season? Among the survey findings:
It's a 4K Holiday. A third of Americans (34 percent) say they would be most excited to receive a 4K Ultra HD TV, while more than a quarter (29 percent) say they would be most excited to receive a tablet or laptop.
Mutually Beneficial Gifts for Relationships. Three in five Americans (59 percent) in a relationship would rather purchase upgrades for their home than exchange individual gifts. Maybe that's because over one in four (27 percent) say their significant other is the hardest to shop for.
This or That? Three in five (62 percent) Americans would rather have a 4K Ultra HD TV than a new stainless steel refrigerator.
It's a Wonderful Life. Of classic holiday movies, a third of Americans (33 percent) would choose to watch ‘It's a Wonderful Life' on a new 4K Ultra HD TV, followed closely by a quarter (28 percent) who'd watch ‘Home Alone'.
Taking these survey findings into consideration, hhgregg is offering procrastinators some of the best deals and gifts of the season for the final shopping push December 20-24, 2015.
Last-Minute Holiday Shopping Deals from hhgregg and hhgregg.com:
Save up to an extra $200 instantly with coupons available at hhgregg.com on appliance or home theater purchase starting at $499
Save 50 percent on a 43" LG 4K Ultra HDTV webOS Smart TV, now $549.99
Save 47% on Samsung 65" 1080p Smart HDTV, now $999.99
Samsung 4.2 Cu. Ft. Front-Load Washer and Dryers are available for $579.99 each, a savings of $440 on the pair
Save $50 on an XBOX ONE, now $299.99
Save $50 on the Samsung Galaxy Tab4, now $129.99
Save $40 on an HP Touchscreen laptop, now $399.99
Half off iTrak Bluetooth Speakers at $9.99 each
Take time to pay with up to 36 months special financing on qualifying purchases
ABOUT hhgregg –
Indianapolis-based hhgregg is a multi-regional retailer with 227 brick-and-mortar stores in 20 states. hhgregg's product assortment includes market-leading brands in home appliances, consumer electronics and technology for the home. The retailer's online presence (hhgregg.com) and mobile apps (iOS, Android) give consumers nationwide access to global and local lifestyle home products. Find hhgregg on Facebook at facebook.com/hhgregg and on Twitter at @hhgregg.
1The hhgregg® 2015 Holiday Shopping Survey was based on a nationally representative sample of 1,000 Americans ages 18+. It was conducted in October 2015, by Edelman Berland. The margin of error, at the 95% confidence level, is +/- 3.1%.