Market Overview

Dynasty Financial Partners Celebrates Five Year Anniversary with Track Record of Explosive Growth


Dynasty Financial Partners celebrates its five year anniversary with 35 Network Partner firms, comprising more than 100 advisors representing over $600 million in combined client assets per firm. Dynasty's growth has accelerated in 2015 allowing for its best year to date in terms of asset and revenue growth.

"Dynasty is leading the way in disrupting the traditional wealth management space," said Shirl Penney, CEO of Dynasty Financial Partners. "Our impressive growth clearly illustrates that the wealth management industry is ripe for change and we are the firm of choice for leading advisors who want a partner to provide an integrated platform experience."

"It has been great to see advisors join our community come from legacy RIAs who seek better scale and operating efficiencies with their firm, IBD based advisors who want to launch their own RIAs, or wirehouse advisors who are seeking independence for the first time," said Dynasty's Head of Service and Transition, Jason Pinkham. "Regardless of the origins, our platform and community have been the desired destination for advisors who want to be independent but still have access to services and support previously associated with wire house firms."

Dynasty was launched in NYC in December of 2010 with a singular vision: to empower top advisors by providing superb customer service, an industry-leading platform, and the most sophisticated offerings in the industry. As word has spread throughout the wealth management space, a growing number of the nation's most sophisticated advisors has turned to Dynasty as a trusted partner to build their advisory businesses without the conflict, costs and inefficiencies inherent in the traditional wealth management space.

When an independent firm is powered by Dynasty, the advisors own and operate their own businesses while having access to the scale, intellectual capital, resources, and an advisory community of a much larger firm. Dynasty assists advisors in four primary ways. First, Dynasty acts as a consultant and transition partner. Secondly, Dynasty provides growth loan capital to many of the advisors in its Network to help them launch their businesses and also to fund succession plans and M&A activities. Dynasty's Core Services platform that provides the Dynasty Desktop technology and a turn-key middle and back office suite of services for RIAs which has been recognized for its innovation and breadth of offerings. Lastly, Dynasty's product and service platforms combine access to Dynasty's subject matter experts, leading wealth and asset management services, institutional research, lending, capital markets, and investment banking resources.

"Dynasty Financial Partners is redefining what is possible in wealth management, helping leading advisors to achieve full independence and deliver a superior end client experience," said Ed Swenson, COO of Dynasty. "The teams that have joined the Dynasty community recently are some of the largest and most sophisticated we have seen in the independent space and collectively our Network is working hard to advance the RIA advisory landscape."

The most recent and largest teams to join the Dynasty Network include Summit Trail Advisors with more than $3 billion in client assets and Corient Capital Partners with $3.3 billion in client assets – both were announced within the last six months of 2015.

"The trend toward independence continues to accelerate and as more large and sophisticated advisors see their peers building very successful RIAs it is inspiring more advisors to move into the space," said Todd Thomson, Dynasty's Chairman. "At the same time, many currently independent advisors are realizing they can unlock growth potential by outsourcing many non-client facing activities. Dynasty remains well positioned to benefit from the significant growth that is occurring in the RIA community."

To mark the milestone, for the month of December, Dynasty will change its logo to the Fifth Anniversary logo. Each of the stars in the logo represents one of the independent firms in the Dynasty Network community.

Dynasty Desktop

Dynasty Financial Partners continues to innovate in the Independent RIA Space and recently launched the Dynasty Desktop. The Dynasty Desktop is a fully integrated desktop customized for high end, independent, financial advisors that provides a full suite of integrated client engagement, investment management, and business management tools.

"Dynasty is not simply taking advantage of a trend toward independence in the wealth management industry – it is driving this movement forward at an accelerating rate by making it possible for advisors to replace legacy systems and improve and enhance their offerings," said Mr. Penney. "The Dynasty Desktop is a significant tool for financial advisors to better serve their clients and build out their businesses."

Through its unique capabilities, financial advisors can seamlessly run their practices through a fully integrated platform of superior service partners – CRM, financial planning, proposal generation software, traditional and alternative manager due diligence, portfolio implementation, trading, rebalancing, reporting, custodial platforms, research, analytics, and billing – all customized to meet the specific business model of each advisor. As a result of its design and implementation, the Dynasty Desktop takes the concept of application integration to the next level by allowing multiple applications to pass information back and forth and aggregating data from multiple applications into a centralized data warehouse allowing the advisor to perform integrated analytics on their clients as well as their business. Advisors are empowered to more effectively manage clients and it allows the advisor to perform analytics on their own businesses that were previously unavailable, i.e. calculating the profitability of a particular household to the advisor's business.

The Dynasty Desktop provides Dynasty's Network of independent financial advisors a next generation workstation providing a seamless single sign-on point of entry. This single sign-on capability enhances an advisor's, along with their staff's, efficiency throughout the day by providing easy transition through multiple, integrated platforms like reporting and performance reports, CRM, business analytics, financial planning tools, and practice management content.

The firm formed an advisory committee of Dynasty Network Advisors and did exhaustive due diligence within the Dynasty's Network on what is most important and useful to them regarding their desktop during day-to-day business activity. Dynasty then incorporated the "best" ideas into the design and implementation of the Desktop. This approach allows Dynasty to be flexible and nimble with the ability to upgrade vendors as new and innovative technologies emerge.

"One of our mottos at Dynasty is to help our advisors be independent but not alone. Thus our technology strategy in large part is about creating a community feel with all advisors on the platform," said Paul Metzger Dynasty's Chief Technology Officer. "We plan to continue to invest and enhance our advisor experience and the community feel by continuing to evolve our proprietary platform with a heavy focus on the Dynasty Desktop."

Expanding Team and National Footprint

In an persistent effort to provide an extraordinary level of service to the firms in the Network, Dynasty continues to invest in key talent and recently made significant hires to its marketing, technology, network development and advisor service and transition teams. Dynasty has also made investments in physical locations to better serve its expanding client base, recently opening corporate offices in Chicago and San Francisco.

About Dynasty Financial Partners

Dynasty Financial Partners develops, sources and integrates the finest wealth management capabilities for the industry's leading independent investment advisor teams. Dynasty offers a customized open-architecture platform of wealth management solutions and technology to help independent advisors protect and grow their clients' wealth. Dynasty's core principle is "objectivity without compromise," and the firm is committed to crafting solutions that allow investment advisors to act as true fiduciaries to their clients. For more information, please visit and follow Dynasty on LinkedIn or on Twitter @DynastyFP.

For press inquiries
Dynasty Financial Partners
Sally Cates, 212-373-1000

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