Market Overview

RBMA Building Better Radiology Marketing Programs to Showcase Ideas that Wow


The Radiology Business Management Association's biggest radiology marketing conference of the year keeps things fresh with new offerings for 2016.

Fairfax, VVA (PRWEB) November 27, 2015

Consistent with the Radiology Business Management Association (RBMA) motto of progress through sharing, the 2016 Building Better Radiology Marketing Programs meeting will showcase some of the best 2015 radiology marketing campaigns. The conference will begin on Sunday, March 6, 2016, at Caesars Palace in Las Vegas with a pre-conference session on a collaborative approach for operations and marketing. It then continues on Monday, March 7, and Tuesday, March 8, with sessions covering the gamut from how to improve the patient experience to using free tools to boost social media effectiveness.

"For 2016, we are really creating an amazing event with more of what our members have told us they appreciate most about our meetings – the opportunity to hear great speakers, view inspiring ideas and learn from each other," says Kimberly Mydland, RBMA Director of Education and Meetings.

New this year is a special "Ideas that Wow" learning lab where attendees can hear directly from the people and teams behind some of the best radiology marketing campaigns of 2015 in a rapid-fire format.

"The learning lab concept is based on our popular ‘Ideas that Wow' Quest Award for excellence in radiology marketing," Mydland says. "Our attendees have always loved seeing the winners in this Quest Award category displayed, and for the 2016 conference, it gets even better because they will have a chance to meet the idea presenters and ask follow-up questions face-to-face."

The Quest Awards themselves also have been redesigned with new categories for recognizing both big-budget and small-budget campaigns. "Whether your 2016 marketing budget is grand or modest, you will find inspiration among the 2016 Quest Award winner campaigns," Mydland says.

Because the RBMA encourages operations and marketing team leaders to attend together, there is a special reduced rate offered when an operations leader and a marketing leader from the same practice register together. "Marketing and operations need to work in partnership, and the RBMA is offering this discount to make it more feasible for practices to send representatives from both marketing and operations," Mydland says.

There is also a discount for RBMA members who wish to attend Building Better Radiology Marketing Programs. In addition, through the end of the year, new 2016 members also get membership during the month of December 2015 for free.

There is online registration for Building Better Radiology Marketing Programs at For RBMA membership, both new and renewals, visit
About RBMA

The Radiology Business Management Association (RBMA) is a national not-for-profit association providing members with applied business information and intelligence applicable in any radiology setting. The RBMA has approximately 2,300 members involved in various management capacities in private practices, academic radiology groups, imaging centers and hospitals. The RBMA continues to be recognized as the leader for radiology-specific educational programs, products and services, publications and data.

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