Las Vegas Sands Helps Drive Support for Homeless Youth During National Homeless Youth Awareness Month
Sands Cares Media Campaign for Nevada Partnership for Homeless Youth Puts a Spotlight on "Lost Vegas"
LAS VEGAS, Nov. 12, 2015 /PRNewswire/ -- Las Vegas Sands Corp. (NYSE: LVS) today announced a homeless youth awareness campaign in support of National Homeless Youth Awareness Month. As part of the company's corporate citizenship program Sands Cares, the "Lost Vegas" media campaign, beginning November 15, asks area residents to join the company in delivering support to Nevada Partnership for Homeless Youth (NPHY) by donating or volunteering time to help homeless youth.
The Las Vegas area has more than 2,000 estimated unaccompanied homeless youth and teens, many of whom become homeless quickly and unexpectedly. Faced with finding resources for their survival, they learn to blend in with their peers to avoid detection, truly becoming the "lost" population of Las Vegas.
"Being young and homeless is a truly frightening proposition," said Ron Reese, senior vice president of corporate communications at Las Vegas Sands. "Our goal is to help NPHY tell the success stories of real people who have experienced homelessness to show the impact we can have when these kids get the support and resources they need to dig out of their circumstances."
The Sands Cares "Lost Vegas" awareness campaign is accompanied by contributions LVS made to both Nevada Partnership for Homeless Youth (NPHY) and STREET Teens in 2015. Donations to both organizations were aimed at helping homeless teens focus on their academic and professional futures by providing strengthened educational sites and assistance that are available year-round, including technology, personal support and scholarships. LVS also amplified its work to help address homelessness in Las Vegas with a recent donation to the National Alliance to End Homelessness to support its current effort to end homelessness among veterans.
"With this awareness campaign, we want to engage the entire community to better understand the problems homeless youth face," said Arash Ghafoori, executive director of NPHY. "With the help of our community, NPHY will be better equipped to give our teens a second chance throughout the holiday season and beyond."
LVS' focus on addressing the needs of homeless youth in Las Vegas is a focus of the company's corporate citizenship program, Sands Cares. Announced in April 2014, Sands Cares manifests the company's core corporate citizenship values: supporting people in the company and the hospitality industry, making local communities where LVS operates a better place to live and reducing environmental impact on the planet. Sands Cares provides a cohesive approach to corporate and property-level giving and support in local communities where LVS operates to address the most pressing issues in its local communities and help make them better places to live. For more information about Sands Cares and key initiatives, please visit www.sandscares.sands.com.
The awareness campaign will run during the month of November, designated National Homeless Youth Awareness Month.
About Las Vegas Sands Corp.
Las Vegas Sands (NYSE: LVS) is the world's leading developer and operator of Integrated Resorts. Our collection of Integrated Resorts in Asia and the United States feature state-of-the-art convention and exhibition facilities, premium accommodations, world-class gaming and entertainment, destination retail and dining including celebrity chef restaurants and many other amenities.
Our properties include the five-diamond Venetian and Palazzo resorts and Sands Expo Center in Las Vegas, Sands Bethlehem in Eastern Pennsylvania, and the iconic Marina Bay Sands in Singapore. Through majority ownership in Sands China Ltd., LVS owns a portfolio of properties on the Cotai Strip in Macao, including The Venetian Macao, The Plaza and Four Seasons Hotel Macao and Sands Cotai Central, as well as the Sands Macao on the Macao Peninsula.
LVS is dedicated to being a good corporate citizen, anchored by the core tenets of delivering a great working environment for nearly 50,000 employees worldwide, driving impact through its Sands Cares corporate citizenship program and leading innovation with the company's award-winning Sands ECO360° global sustainability program. To learn more, please visit www.sands.com.
About the Nevada Partnership for Homeless Youth (NPHY)
NPHY began in 2000 when a group of concerned community members formed a coalition to address the growing problem of unaccompanied homeless youth in the Las Vegas Valley. Confronting legal barriers preventing homeless youth from accessing life-saving services, the group successfully fought to get the landmark "Right to Shelter" law passed by the Nevada Legislature in 2001. Today, this law still makes it possible for abused and neglected unaccompanied homeless minors to receive critical services they might otherwise not be able to access. Since then, NPHY has grown from a small citizen coalition to the most comprehensive service provider for homeless youth in Nevada, bringing resources, safety and well-being to thousands of homeless youth each year.
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SOURCE Las Vegas Sands Corp.