Market Overview

Toyota Exceeds Expectations by Topping 200,000 Sales in October

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TORRANCE, Calif.--(BUSINESS WIRE)--

Toyota Motor Sales (TMS), U.S.A., Inc., today reported October 2015 sales of 204,045 units, an increase of 13 percent on a volume basis. With one more selling day in October 2015 than in October 2014, sales were up 9.0 percent on a daily selling rate (DSR) basis.

Toyota Division posted October 2015 sales of 177,609 units, up 13 percent on a volume and 8.9 percent on a DSR basis.

"October was a huge month for the industry, smashing expectations and continuing its hot streak," said Bill Fay, group vice president and general manager for the Toyota Division. "Toyota Division posted best-ever sales for the month led by October record-breaking sales of Highlander and RAV4."

Lexus reported October 2015 sales of 26,436 units, up 13.2 percent from October 2014 on a volume basis and 9.1 percent on a DSR basis.

"We continue to see strong sales for our luxury utility vehicles as evident by a solid month posted by NX and GX. The LS luxury sedan and RC F coupe also posted gains that helped propel us to a best-ever October," said Jeff Bracken, group vice president and general manager, Lexus Division. "We are most excited about the arrival of the all-new RX as it hits showrooms today. We expect this new model to continue energizing the brand as we close the year."

October 2015 Highlights:

  • Corolla posted sales of 27,951 units, up 12 percent
  • Camry October up nearly 5 percent
  • Prius up 12.5 percent
  • Mirai went on sale in October; posted sales of 34 units
  • Scion iA and iM posted combined sales of 3,385 units
  • Total TMS light trucks posted sales of 101,907 units, up almost 19 percent
  • Highlander up 10 percent, a best-ever October
  • 4Runner up over 36 percent
  • RAV4 up 31.3 percent, a best-ever October
  • Sequoia posted sales of 1,303 units, up 43 percent
  • Tacoma up more than 17 percent
  • All-new RC posted sales of 1,333 units
  • Lexus luxury utility vehicles up 33.9 percent
  • All-new NX posted sales of 3,399 units
  • GX up nearly 15 percent

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

About Toyota

Toyota (NYSE: TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we've built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.

TOYOTA U.S. SALES SUMMARY
October, 2015
               
-- CURRENT MONTH -- -- CALENDAR YEAR TO DATE --
DSR % VOL % DSR % VOL %
  2015     2014     CHG   CHG     2015     2014     CHG   CHG
TOTAL TOYOTA 204,045 180,580 9.0 13.0 2,071,446 1,975,368 4.5 4.9
TOTAL TOYOTA DIV. 177,609 157,225 8.9 13.0 1,797,565 1,731,330 3.4 3.8
TOTAL LEXUS 26,436     23,355     9.1     13.2     273,881     244,038     11.8     12.2
 
YARIS 519 696 -28.1 -25.4 16,054 11,035 44.9 45.5
COROLLA 27,951 24,959 8.0 12.0 306,693 283,764 7.7 8.1
MIRAI 34 0 N/A N/A 34 0 N/A N/A
PRIUS 15,203 13,511 8.5 12.5 157,143 179,001 -12.6 -12.2
CAMRY 34,781 33,164 1.1 4.9 361,111 368,142 -2.3 -1.9
AVALON 4,800 5,279 -12.3 -9.1 49,118 55,304 -11.5 -11.2
SCION FR-S 770 1,111 -33.2 -30.7 9,314 12,293 -24.5 -24.2
SCION iA 1,977 0 N/A N/A 4,012 0 N/A N/A
SCION iM 1,408 0 N/A N/A 2,761 0 N/A N/A
SCION iQ 8 119 -93.5 -93.3 473 1,871 -74.8 -74.7
SCION xD 6 472 -98.8 -98.7 784 6,737 -88.4 -88.4
SCION xB 1,021 1,245 -20.9 -18.0 13,522 13,689 -1.6 -1.2
SCION tC 1,080 1,235 -15.7 -12.6 14,605 15,695 -7.3 -6.9
TOTAL SCION 6,270 4,182 44.6 49.9 45,471 50,285 -9.9 -9.6
TOTAL TOYOTA DIV. CAR 89,558     81,791     5.6     9.5     935,624     947,531     -1.6     -1.3
 
CT 1,077 1,158 -10.3 -7.0 12,209 14,743 -17.5 -17.2
IS 2,950 3,771 -24.6 -21.8 38,339 40,809 -6.4 -6.1
RC 1,333 0 N/A N/A 11,791 0 N/A N/A
ES 5,426 5,932 -11.8 -8.5 52,388 58,842 -11.3 -11.0
GS 1,287 1,365 -9.1 -5.7 17,520 17,617 -0.9 -0.6
LS 507 778 -37.2 -34.8 5,777 6,682 -13.9 -13.5
LFA 0 0 N/A N/A 8 15 -46.9 -46.7
TOTAL LEXUS CAR 12,580     13,004     -6.7     -3.3     138,032     138,708     -0.9     -0.5
TOTAL TOYOTA CAR 102,138     94,795     3.9     7.7     1,073,656     1,086,239     -1.5     -1.2
 
RAV4 28,256 21,524 26.6 31.3 256,178 223,593 14.1 14.6
FJ CRUISER 1 949 -99.9 -99.9 225 13,602 -98.4 -98.3
VENZA 1,191 1,896 -39.4 -37.2 20,348 25,341 -20.0 -19.7
HIGHLANDER 13,316 12,106 6.1 10.0 130,074 117,632 10.1 10.6
4RUNNER 8,596 6,311 31.3 36.2 79,498 61,582 28.6 29.1
SIENNA 10,455 8,938 12.8 17.0 115,028 103,868 10.3 10.7
SEQUOIA 1,303 911 37.9 43.0 10,602 9,575 10.3 10.7
LAND CRUISER 186 264 -32.1 -29.5 1,943 2,473 -21.7 -21.4
TOTAL TOYOTA DIV. SUV 52,849     43,961     15.9     20.2     498,868     453,798     9.5     9.9
 
TACOMA 15,233 13,010 12.9 17.1 148,905 127,739 16.1 16.6
TUNDRA 9,514 9,525 -3.7 -0.1 99,140 98,394 0.4 0.8
TOTAL TOYOTA DIV. PICKUP 24,747     22,535     5.9     9.8     248,045     226,133     9.3     9.7
TOTAL TOYOTA DIV. TRUCK 88,051     75,434     12.6     16.7     861,941     783,799     9.5     10.0
 
NX 3,399 0 N/A N/A 35,346 0 N/A N/A
RX 8,018 8,057 -4.0 -0.5 77,940 84,273 -7.9 -7.5
GX 2,223 1,936 10.7 14.8 20,083 17,935 11.5 12.0
LX 216 358 -41.8 -39.7 2,480 3,122 -20.9 -20.6
TOTAL LEXUS TRUCK 13,856     10,351     29.1     33.9     135,849     105,330     28.5     29.0
TOTAL TOYOTA TRUCK 101,907     85,785     14.6     18.8     997,790     889,129     11.8     12.2
 
SELLING DAYS 28     27               257     256          
DSR = DAILY SELLING RATE                                
 
TOYOTA U.S. SALES SUMMARY
October, 2015
 
-- CURRENT MONTH -- -- CALENDAR YEAR TO DATE --
DSR % VOL % DSR % VOL %
  2015     2014     CHG   CHG     2015     2014     CHG   CHG
* NORTH AMERICAN BUILT VEHICLES
 
COROLLA 27,951 24,959 8.0 12.0 306,693 283,698 7.7 8.1
CAMRY 34,773 33,160 1.1 4.9 360,961 368,006 -2.3 -1.9
AVALON 4,800 5,279 -12.3 -9.1 49,118 55,304 -11.5 -11.2
SCION iA 1,977 0 N/A N/A 4,012 0 N/A N/A
RAV4 14,102 14,676 -7.3 -3.9 169,898 148,417 14.0 14.5
VENZA 1,191 1,896 -39.4 -37.2 20,348 25,341 -20.0 -19.7
HIGHLANDER 12,941 11,729 6.4 10.3 126,893 114,448 10.4 10.9
SIENNA 10,455 8,938 12.8 17.0 115,028 103,868 10.3 10.7
SEQUOIA 1,303 911 37.9 43.0 10,602 9,575 10.3 10.7
TACOMA 15,233 13,010 12.9 17.1 148,905 127,739 16.1 16.6
TUNDRA 9,514 9,525 -3.7 -0.1 99,140 98,394 0.4 0.8
 
RX 6,994 7,166 -5.9 -2.4 72,794 67,899 6.8 7.2
 
TOTAL 141,234 131,249 3.8 7.6 1,484,392 1,402,689 5.4 5.8
N.A. VEHICLES % OF TOTAL 69.2 %   72.7 %             71.7 %   71.0 %        
 
TOYOTA DIV. IMPORT CAR 20,057 18,393 5.2 9.0 214,840 240,523 -11.0 -10.7
LEXUS IMPORT CAR 12,580 13,004 -6.7 -3.3 138,032 138,708 -0.9 -0.5
TOYOTA DIV NA BUILT CARS 69,501 63,398 5.7 9.6 720,784 707,008 1.6 1.9
TOTAL TOYOTA CARS 102,138     94,795     3.9     7.7     1,073,656     1,086,239     -1.5     -1.2
 
TOYOTA DIV. IMPORT TRUCK 23,312 14,749 52.4 58.1 171,127 156,017 9.3 9.7
LEXUS IMPORT TRUCK 6,862 3,185 107.8 115.4 63,055 37,431 67.8 68.5
TOYOTA DIV NA BUILT TRUCK 64,739 60,685 2.9 6.7 690,814 627,782 9.6 10.0
LEXUS NA BUILT TRUCK 6,994 7,166 -5.9 -2.4 72,794 67,899 6.8 7.2
TOTAL TOYOTA TRUCK 101,907     85,785     14.6     18.8     997,790     889,129     11.8     12.2
 
SELLING DAYS 28     27               257     256          
DSR = DAILY SELLING RATE
 
--CURRENT MONTH-- --CALENDAR YEAR TO DATE--
Memo: 2015 2014 DSR % 2015 2014 DSR %
Toyota Prius Sedan 9,611 7,326 26.5 % 95,389 105,939 -10.3 %
Toyota Prius V (only) 2,128 2,514 -18.4 % 24,607 25,985 -5.7 %
Toyota Prius C (only) 3,373 3,192 1.9 % 33,022 34,756 -5.4 %
Toyota Prius Phv (only) 91 479 -81.7 % 4,125 12,321 -66.7 %

Toyota Business Communications
Toni Honsowetz, (310) 468-4291
Amanda Rice, (310) 468-1745
Aaron Fowles, (469) 292-1097
or
Lexus Public Relations
Moe Durand, (310) 468-1601
or
Media Web sites:
http://www.toyotanewsroom.com
http://www.lexusnewsroom.com
http://www.scionnewsroom.com

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