Market Overview

Holland America Line Supports 2015 National Plan a Cruise Month with Explore 4 Savings, Onboard Credits and Cruise Giveaways


Three unique Holland America Line cruises to be given away in CLIA's #CruiseSmile Sweepstakes

SEATTLE, Oct. 2, 2015 /PRNewswire/ -- Holland America Line is supporting October's National Plan a Cruise Month organized by Cruise Lines International Association with Explore 4 savings, onboard credits and three special cruises that will be given away in CLIA's #CruiseSmile sweepstakes.

Holland America Line logo

The monthlong event offers promotions and online opportunities to give consumers the perfect chance to become more knowledgeable about cruising, as well as plan and book a cruise vacation while taking advantage of special savings and promotions. 

"By putting the spotlight on cruising for the entire month of October, we're able to spread the word about the value and benefits of a cruise vacation, particularly a Holland America Line cruise," said Orlando Ashford, president of Holland America Line. "The different promotions we're featuring are sure to entice more travelers to book this month, and the #CruiseSmile sweepstakes is an added incentive to learn more about cruising and possibly win a Holland America Line cruise."

Throughout the month, Holland America Line will feature the exclusive Explore 4 promotion on select holiday 2015 and January 2016 through April 2017 sailings that provides four added-value extras: a free Signature Beverage Package valued at up to US$1,400, free Pinnacle Grill dinner for two, reduced cruise fares for third and fourth guests in the same stateroom and 50 percent reduced deposits. Suite bookings also receive a $300 onboard spending credit per stateroom ($150 per person) and a free Canaletto dinner in addition to the other offers.

Guests looking to take advantage of the Explore 4 program can choose select itineraries to nearly all of Holland America Line's global destinations, including Alaska and Alaska/Yukon Land+Sea Journeys, Bermuda, Canada/New England, Caribbean, Mediterranean and Baltic Europe, Mexico, Hawaii and Panama Canal.

Travelers making a booking during National Plan a Cruise Month on select 2015, 2016 and 2017 cruises also receive a special onboard credit, depending on the length of the cruise and type of cabin booked. Guests can receive up to $400 per stateroom in onboard credits in addition to all of the Explore 4 offers, when applicable. For example, guests who book a suite on a 15-day cruise receive a bonus $400 per stateroom in onboard credits.

As part of CLIA's #CruiseSmile sweepstakes, three Holland America Line cruises will be given away throughout the month. One cruise from various cruise lines will be featured each day during promotion. The contest asks participants to upload a photo by visiting the #CruiseSmile microsite — — and share it via Facebook or Twitter, or by uploading a photo directly to their Twitter or Instagram profiles using the hashtag #CruiseSmile and tagging a friend. One winner randomly will be selected each day.

The three Holland America Line staterooms offered in the #CruiseSmile contest will be from the 14-day Far East Discovery voyage aboard ms Volendam departing Nov. 22, 2016, and two staterooms from the four-day Bahamas cruise departing Nov. 9, 2016, aboard Holland America Line's soon-to-be-launched ms Koningsdam. Check the #CruiseSmile sweepstakes daily to see when these cruises will be featured.

Holland America Line also will host special events for guests aboard each of its ships during the National Plan a Cruise Month promotion. Guests who make bookings on board will be able to take advantage of Explore 4 savings, the CLIA onboard credit offer and our standard onboard credits for booking while on board of up to $400 per stateroom and reduced deposits starting at $100 per person. All travel partners will receive credit and full commission for all future bookings made by their clients while aboard.

For more information about Holland America Line, consult a professional travel agent, call 1-877-SAIL HAL (877-724-5425) or visit

Find Holland America Line on Twitter, Facebook and the Holland America Blog.  Access all social media outlets via the Online Communities quick link on the home page at

About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]

Holland America Line's fleet of 15 ships offers more than 500 cruises to 415 ports in 98 countries, territories or dependencies.  One- to 110-day itineraries visit all seven continents and highlights include Antarctica, South America, Australia/New Zealand and Asia voyages; four annual Grand Voyages; and popular sailings to ports in the Caribbean, Alaska, Mexico, Canada/New England, Europe and the Panama Canal. The line currently has a new 2,650-guest ship, ms Koningsdam, on order for delivery in April 2016 from Fincantieri shipyard, as well as a second Pinnacle Class ship due for delivery in November 2018.

Fleetwide, the company features Signature of Excellence enhancements, a commitment totaling more than $500 million, that showcase the Culinary Arts Center presented by Food & Wine magazine — a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes — Explorations Café powered by The New York Times, Digital Workshop powered by Windows, teens-only activity areas and all-new stateroom amenities highlighted by flat-panel TVs and plush Euro-Top Mariner's Dream Beds.


Sally Andrews





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SOURCE Holland America Line

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