Market Overview

Yahoo & Collaborate to Make Search Matter


Today, Yahoo! Inc. (YHOO) announced a month-long initiative to highlight the social causes most important to young people in collaboration with, one of the largest organizations for young people and social change in the world.

As's knowledge partner for the month of October, Yahoo will highlight select causes supported by young people to its over one billion users around the world, helping to drive awareness and support. Yahoo will also donate ten cents to for every eligible Yahoo search on mobile web in October, up to $1 million*.

Yahoo partnered with because they are experts at helping people take action. Action is also at the core of Yahoo Search; the company is focused on delivering search results that help users get things done immediately from their mobile phone. Both Yahoo and believe that to take action and make a difference in the world, users need access to the right knowledge.

"Action is at the core of Yahoo Search, so it was a natural fit for (action is part of our name!) and Yahoo to team up for the new product initiative," said Naomi Hirabayashi, Chief Marketing Officer at "Whether you're searching for ways to take action on issues you care about or searching for news about your favorite celebrity, using Yahoo Search will support to help us activate more young people on issues they care about."

Ready to act? Go to on your mobile phone browser to make your searches matter this month. Every type of query will count, whether you're trying to find volunteer opportunities or order a pizza.

Getting the right answers really makes a difference, so visit on your mobile phone now!

*During October, Yahoo will donate 10 cents to for each eligible search performed in the U.S., up to $1 million. To initiate eligible searches, users should visit using their mobile phone and perform a query. Following the initial search at, each additional search performed from that mobile phone will also trigger a donation. See complete campaign details for more information.

About Yahoo

Yahoo is a guide focused on informing, connecting, and entertaining our users. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom ( or the Company's blog (

Yahoo! Inc.
Suzanne Philion, 202-370-2024

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