Market Overview

Rankings = Traffic + Conversions -- TrueShip Issues Guide Entailing 7 Must-Know SEO Tips for Volusion


SCOTTSDALE, AZ --(Marketwired - September 15, 2015) - TrueShip (, the leading provider of ecommerce shipping software (ReadyShipper) and automated returns management solutions (ReadyReturns), has just released a new guide that details seven must-know SEO (search engine optimization) tips for Volusion store operators.

It is relatively uncommon for retailers to be aware of all the ins and outs that are associated with performing the monotonous task of SEO for Volusion. Properly implemented, SEO consists of a laundry list of internal website tasks and updates combined with an even longer list of external tasks that must be performed to garner rankings, traffic and, ultimately, conversions.

But just because one is not an expert does not mean they can't better optimize their Volusion store for improved rankings. By making some of the simple changes that are featured in TrueShip's newest guide, Volusion retailers can better position their online store for success.

The guide covers these following elements:

-- Creating keyword-friendly URLS.
-- Updating meta tags and information.
-- Integrating a "rinse and repeat" process for improved rankings.
-- Why it pays to be patient with SEO.
-- Using HTML overrides properly.
-- Scanning and repairing broke links.
-- Why content is king in the SEO world.
-- Infographic: "SEO For Ecommerce: How To Train For The SEO Game."
-- Related guide: "How To Become An Ecommerce Blogging Ninja In 9 Steps."
-- Related guide: "7 Tips For Optimizing Your Online Store For SEO."
-- Related guide: "How To Create Gourmet Content That Search Engines
-- Related guide: "17 Ecommerce Marketing Tools & Tips You Need Now."

"SEO is a very integral aspect of being successful with your Volusion powered business," explained Michael Lazar, Director of Online Marketing at TrueShip. "Our newest guide helps retailers learn how to better optimize their Volusion store for SEO, so they can improve rankings and generate more traffic and conversions."

Read the guide at:

A wide assortment of related guides and white papers can also be found at:

About TrueShip

#ShipSmarter - TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting:

About ReadyReturns

#ReturnsHappen - ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting:

Embedded Video Available:

Embedded Video Available:


Press Contact
Michael Lazar
Director of Online Marketing
Tel: (877) 818-7447

View Comments and Join the Discussion!