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ADVISORY: Walking in another person's shoes - Calgary Connects

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CALGARY, AB --(Marketwired - September 07, 2015) - The University of Calgary's Faculty of Nursing and Calgary Transit are partnering to launch the public phase of a research project called EMPaThY? which encourages Calgarians to share pictures of their feet with short personal observations about themselves on Instagram.

Throughout the month of September, a 10-card series of words and shoe images will appear on Calgary Transit CTrains and buses -- prompting Transit customers to share their own words and photos.

Registered nurse and Faculty of Nursing associate professor, Suzanne Goopy, leads the EMPaThY? campaign which features photographs of feet accompanied by text taken from interviews with commuters. Comments like "I had a hard childhood" and "I'm lonely" contrast with "live life to the fullest" and "Calgary is a great city," and provide unique insights into how Calgarians view life, work, health and transport in their city.

Calgarians can participate by posting photos of their shoes with a few words to Instagram using the hashtag #empathyconnects. The Instagram account for this project is @calgaryconnects2015.

The study is supported by the City of Calgary and Calgary Transit through an Urban Alliance research sponsorship.

WHAT: Launch of EMPaThY? project
WHEN: Tuesday, September 8, 2015 at 11 a.m.
WHERE: Calgary Transit's Spring Gardens Garage, 928 32nd Ave. N.E.
WHO: Faculty of Nursing associate professor, Suzanne Goopy and Director of Calgary Transit, Doug Morgan
PHOTO OP: Suzanne Goopy and Doug Morgan on a Calgary Transit bus with copies of the images and stories

About the University of Calgary
The University of Calgary is a leading Canadian university located in the nation's most enterprising city. The university has a clear strategic direction to become one of Canada's top five research universities by 2016, where research and innovative teaching go hand in hand, and where we fully engage the communities we both serve and lead. This strategy is called Eyes High, inspired by the university's Gaelic motto, which translates as 'I will lift up my eyes.'

For more information, visit ucalgary.ca. Stay up to date with University of Calgary news headlines on Twitter @UCalgary. For details on faculties and how to reach experts go to our media center at ucalgary.ca/news/media.


FOR FURTHER INFORMATION PLEASE CONTACT:

Media Contacts
Karen Cook
Senior Manager, Communications, Faculty of Nursing
University of Calgary
W: 403.220.4361
C: 403.869.1970
kcook@ucalgary.ca

Ron Collins
Communications Coordinator
Calgary Transit
W: 403.537.7949
C: 403.312.9454
Ron.B.Collins@calgary.ca

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