Market Overview

P.F. Chang's and American Cancer Society® Partner to Support Breast Cancer Awareness

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SCOTTSDALE, Ariz.--(BUSINESS WIRE)--

This October, for the second year running, national restaurant chain P.F. Chang's aims to donate $100,000 to support breast cancer awareness. Diners are invited to join the fight by helping the restaurant meet its goal to benefit the American Cancer Society. The upscale Asian-inspired restaurant will also adorn more than 300 of its iconic Warrior Horses, symbols of strength and protection, with bright, pink ribbon-shaped floral wreaths in recognition of those who have been impacted by the disease. The campaign begins Wednesday, September 30, with P.F. Chang's restaurants across the country hosting kickoff events.

"Following last year's outpouring of support for the cause from guests and employees, we're honored to again demonstrate our commitment as we donate to the American Cancer Society," said Michael Onsaloo, Chief Executive Officer of P.F. Chang's. "Everyone has a horse in this race. Our iconic Warrior Horses represent strength and protection, and by adorning them in pink floral wreaths, we reinforce our mission to help spread awareness."

How to Donate: "Try a Taco, Take a Pic"

From October 1 through October 31, diners can join the fight against breast cancer and help P.F. Chang's reach its goal of donating $100,000 to the American Cancer Society by triggering a $1 donation via the following actions:

  1. Purchase of the Jicama Street Tacos at any U.S. P.F. Chang's location.
  2. Share a picture in front of P.F. Chang's iconic Warrior Horse(s) on Twitter or Instagram with #PFChangsPink, or upload a photo directly on the tab on the P.F. Chang's Facebook page or at pfchangs.com/info/pfchangspink. Each shared picture will become part of a digital photo mosaic on pfchangs.com/info/pfchangspink, signifying someone who has a horse in the race against breast cancer.

The photos will come together to create a digital mosaic of a P.F. Chang's Warrior Horse—a symbol of strength and protection for those whose lives have been impacted by breast cancer. Diners can visit pfchangs.com/info/pfchangspink to find and share their personal photo.

#PFChangsPink Kicks Off With Rally Events Across the Country on Wednesday, September 30

In a show of nationwide support for the cause, each P.F. Chang's location in the continental U.S. will host a kickoff event on Wednesday, September 30 from 4 p.m. to 5 p.m. Employees, restaurant guests, local business owners, public health advocates and other members of the community are invited to participate in adorning the restaurants' iconic Warrior Horses with pink floral wreaths in recognition of those who have been impacted by the disease. Restaurants will hand out complimentary Jicama Street Tacos and small pink ribbons that can be dedicated to someone and added to the ribbons of hope in the restaurants. The ribbons of hope will collect and grow throughout October.

"We are grateful to partner with P.F. Chang's this October to support breast cancer awareness," said Daniela Campari, senior vice president, integrated marketing, American Cancer Society. "With support from customers, P.F. Chang's donation will help us finish the fight against this terrible disease."

As one of the most frequently diagnosed cancers in women, and a leading cause of cancer-related deaths, the American Cancer Society works to save lives by providing help and inspiring hope to those affected by breast cancer.

To find out more about P.F. Chang's breast cancer awareness campaign, please visit pfchangs.com/info/pfchangspink. Follow P.F. Chang's on Facebook, Twitter @PFChangs, Instagram and #PFChangsPink for updates during the month of October.

About P.F. Chang's

P.F. Chang's features a blend of high-quality, Asian-inspired cuisine and American hospitality in a sophisticated, contemporary bistro setting. As of March 29, 2015, the Company owned and operated 210 domestic P.F. Chang's restaurants in 39 states. For more information on P.F. Chang's, please visit pfchangs.com, and follow us on Facebook, Twitter @PFChangs and Instagram.

About the American Cancer Society

The American Cancer Society is a global grassroots force of 2.5 million volunteers saving lives and fighting for every birthday threatened by every cancer in every community. As the largest voluntary health organization, the Society's efforts have contributed to a 22 percent decline in cancer death rates in the US during the past two decades, and a 50 percent drop in smoking rates. Thanks in part to our progress nearly 14.5 million Americans who have had cancer and countless more who have avoided it will celebrate more birthdays this year. We're determined to finish the fight against cancer. As the nation's largest private, not-for-profit investor in cancer research, we're finding cures and ensuring people facing cancer have the help they need and continuing the fight for access to quality health care, lifesaving screenings, clean air, and more. For more information, to get help, or to join the fight, visit cancer.org or call us anytime, day or night, at 1-800-227-2345.

P.F. Chang's
Investor Contact:
Allison Schulder, 480-888-3000
Allison.Schulder@pfcb.com
or
Media Contact:
Abra Williams, 612-455-7489
aawilliams@olson.com

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