Books-A-Million Partners with Reading Is Fundamental to Promote Children's Literacy
Books-A-Million and Reading Is Fundamental are teaming up to provide free books and literacy resources to children and families living in economically disadvantaged communities throughout the United States. From September 13 through 19, customers at Books-A-Million can make a donation to Reading Is Fundamental. No purchase is necessary to donate, and contributions can be made at all Books-A-Million locations. Customers will receive an exclusive bookmark stating that they donated to Reading Is Fundamental.
All donations are fully distributed to Reading Is Fundamental, which is the largest nonprofit children's literacy organization in the United States.
"We are thrilled to partner with Books-a-Million to provide books for children who need them most," said Carol H. Rasco, President and CEO of Reading Is Fundamental. "There are millions of children living in poverty who don't have access to books. Thanks to the generosity of Books-A-Million and its customers, children have a greater opportunity to read, learn and grow."
This donation drive also launches the BAM Brigade, Readers Uniting for Good, which encompasses all of Books-A-Million's philanthropic activities and continues its history of supporting local communities. The BAM Brigade consists of the customers and associates that rally to support Books-A-Million's philanthropic activities, including Coffee for the Troops, The Salvation Army donation drives, School Book Drives, Holiday Toy Collections, as well as Reading Is Fundamental.
"At Books-a-Million, we are passionate about reading. We are also passionate about readers uniting for a good cause," said Scott Terry, Manager of Training and Operations of Books-A-Million. "We can't imagine a childhood without books and are strong believers in providing children with the tools needed to increase literacy. That's why we are partnering with Reading Is Fundamental. Their mission is our mission, and we encourage customers and associates to join the BAM brigade and unite for a worthy cause."
Books-A-Million has always had the support of customers, associates and partners in all BAM Brigade philanthropic efforts. Most recently, the BAM Brigade rallied to support U.S. troops and veterans in the Coffee for the Troops program by donating over 50,000 bags of coffee in the month of May.
Books-A-Million, Inc. is one of the nation's leading book retailers and sells on the Internet at www.booksamillion.com. The Company presently operates 255 stores in 32 states. Included in the Company's retail operations is the operation of Yogurt Mountain Holding, LLC, a retailer and franchisor of self-serve frozen yogurt stores with 42 locations. The Company also develops and manages commercial real estate investments through its subsidiary, Preferred Growth Properties, which presently include four retail shopping centers. The common stock of Books-A-Million, Inc. is traded on the NASDAQ Global Select Market under the symbol BAMM. For more information, visit the Company's corporate website at www.booksamillioninc.com.
ABOUT READING IS FUNDAMENTAL
Reading Is Fundamental delivers free books and literacy resources to children and families in economically disadvantaged communities in the United States. By giving children the opportunity to own a book, RIF inspires them to become lifelong readers and achieve their full potential. RIF is leading the way to help minimize the summer learning slide through Read for Success (www.rif.org/readforsuccess), a proven program model aimed at early elementary students to reduce summer reading loss and improve literacy proficiency all year long. As the nation's largest children's literacy nonprofit, RIF has placed 412 million books in the hands of more than 40 million children since it was established in 1966. To learn more and help provide books to kids who need them most, visit www.RIF.org.
Zach Searcy, 205-909-3592