The New York Times Enhances Online Real Estate Offerings with Updated News Feed, Search
The New York Times today relaunched its search products within its Real Estate section online (nyt.com/findahome), a major overhaul that now features a new, streamlined user experience that includes a news feed updated throughout the day with homes and editorial content designed to provide expert guidance, insight and context for users looking to rent or buy a new home.
The new search product reflects closer integration with content created in The Times newsroom, allowing users to search for properties directly from articles and see contextually relevant content from across a wide variety of Times sections beyond Real Estate, including Dining, Arts, Style, Travel, The New York Times Magazine and Video.
Users can easily search for properties in up to 10 locations in a single step and filter search results in dozens of different ways, including open houses, price reductions and properties new to the market, allowing them to easily manage a large volume of search results.
New advertising units in the section also offer a more integrated and useful experience for the user. Targeted, in-stream, native ad units now appear among search results and in the news feed via a new "wallpaper carousel" unit. Agent contact forms are now available on every page of the experience to make contacting an agent quick and seamless.
"This updated utility provides optimized results based on a home seekers' specific criteria as they search for their next home and provides expert perspectives on specific neighborhoods only available on The New York Times," said Andy Wright, senior vice president, advertising, The New York Times. "The new suite of native ad units also ensures that brokers can reach those searchers directly in the search results and news stream for a truly integrated advertising experience."
Times Real Estate now features an interactive map on all property pages powered by Foursquare, which displays nearby nightlife, shopping and dining recommendations internationally to help give searchers a better sense of what it's like to live in a particular neighborhood.
In addition to the interactive map, Times Real Estate's new property page features large, immersive slideshows, floorplans and an interactive mortgage calculator, in addition to:
- Videos from real estate video platform WellcomeMat, which integrates thousands of new property videos to the Times Real Estate search experience
- Nearby schools information powered by education.com
- A "More Homes Like This" module which shows similar homes for sale or rent
Matthew Shadbolt, director, Real Estate products, The New York Times, added, "Real Estate readers are some of the most passionate, deeply engaged users at The Times, and we're thrilled to now bring the modernized user experience of our desktop services in line with our mobile Real Estate products. Not only in giving readers a genuinely helpful and insightful search experience, but taking them from being searchers to finders."
The new destination is initially available only to registered NYTimes.com users at launch and will become viewable to non-registered users throughout the month of September. Registering for NYTimes.com is free and requires an email address and password.
The updated experience comes on the heels of a number of enhancements to The Times's Real Estate offerings, including the relaunch of the Real Estate app and mobile website in late 2014, as well as the January launch of the monthly video series, "Block By Block," which profiles neighborhoods in and around New York. For more information and a look inside the new experience, visit NYTimes.com/real-estate/aboutus.
The New York Times Company
The New York Times Company is a global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information. The Company includes The New York Times, International New York Times, NYTimes.com, international.nytimes.com and related properties. It is known globally for excellence in its journalism, and innovation in its print and digital storytelling and its business model. Follow news about the company at @NYTimesComm.
This press release can be downloaded from www.nytco.com
The New York Times
Linda Zebian, 212-556-7153