Market Overview

Kids Eat Free This September at Joe's Crab Shack

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HOUSTON--(BUSINESS WIRE)--

In honor of the chain's yearly support of Share Our Strength's No Kid Hungry® campaign, Joe's Crab Shack announced today that kids ages 13 and under will eat free throughout the month of September, with the purchase of an adult entrée.*

Additionally, as part of its ongoing commitment to kids across the country, the restaurant is launching its annual fundraising support of Share our Strength's No Kid Hungry campaign.

"We are proud to support No Kid Hungry in their efforts to end childhood hunger in America," said Ray Blanchette, president and CEO, Joe's Crab Shack. "No child should ever go hungry, and Joe's is dedicated to making that a reality."

During September, Joe's guests can donate to the campaign online and during their restaurant visits. In return for their donations, guests will receive valuable coupons to use on their next visit:

  • For a $2 donation, they will receive a $5 off a $20 dollar purchase
  • For a $5 donation, they will receive $10 off a $20 purchase
  • For a $10 donation, they will receive $20 off a $40 purchase

All gift coupons are valid for a future visit from October 1 – December 31, 2015. In addition to guest donations, Joe's will donate 10 percent of all kid's t-shirt sales to No Kid Hungry.

A longtime supporter, Joe's has raised more than $3.3 million for No Kid Hungry since 2008.

*Receive one free Kid's Entree with the purchase of an adult entrée. Ages 13 and under please. Cannot be combined with any other offer or discount. Dine in only. Limit (3) Free Kid's entrées per party, per visit. Taxes and gratuity not included. No cash value. Valid September 7 – 30, 2015.

About Share Our Strength's No Kid Hungry® campaign
No child should grow up hungry in America, but one in five children struggles with hunger. Share Our Strength's No Kid Hungry® campaign is ending childhood hunger in America by ensuring all children get the healthy food they need, every day. The No Kid Hungry campaign connects kids in need to effective nutrition programs like school breakfast and summer meals and teaches low-income families to cook healthy, affordable meals through Cooking Matters. This work is accomplished through the No Kid Hungry network, made up of private citizens, public officials, nonprofits, business leaders and others providing innovative hunger solutions in their communities. Join us at NoKidHungry.org.

About Joe's Crab Shack
Founded in Houston in 1991, Joe's Crab Shack brings "100% Shore" fresh seafood, authentic flavors and Southern flair to more than 130 locations in more than 30 states. Joe's menu features more than 25 crab items in addition to fish, lobster, mussels, clams and shrimp. The company supports causes in every neighborhood it serves and is a leading national partner with both Autism Speaks and Share Our Strength's No Kid Hungry® campaign. Joe's is a member of the Ignite Restaurant Group (NASDAQ: IRG) portfolio of restaurants. For more information, go to http://www.joescrabshack.com/.

FleishmanHillard
Jennifer Lerner, 816-512-2248
Jennifer.Lerner@fleishman.com

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